convergesouth mobile apps presentation

Developing Apps for iPhone, iPad,and Windows Mobile 7

Presented byBrian Hitney / Dev @ Microsoft / bhitney@microsoft.comTwitter: @bhitney, Blog: http://www.structuretoobig.com

Jeff SanGeorge, Connect Marketing & Designwww.connectmarketingdesign.com | http://jeffsangeorge.posterous.com

Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com

What Makes an App Cool?What makes it successful, profitable?

1 on 4 adults in the U.S. use apps

Games are

the Most

Popular Apps

What Makes an App Cool?What Makes an App Cool?

• Relevance in daily to day life• “Feel” and user experience• Ease of Use• Allows you to enjoy my favorite activities anywhere you may be• Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.

•ie: MBTA (mass transit in Boston Mass transit area

Pricing AppsPricing Apps

Perceived valueFree vs. 0.99 vs. $999.99?

Free limited apps with paid option to unlock features

0.99 app that grossed over 10,000 downloads per day for several months

Examples of Successful AppsExamples of Successful Apps

Angry Birds- top iOS app right now!

Examples of Successful AppsExamples of Successful AppsRed Laser – “ Accurate iPhone Barcode Scanner app”

Checks all nearby stores for price of the same item

Examples of Successful AppsExamples of Successful Apps

Star Walk – “interactive astronomy guide”Used Augmented reality

Examples of Successful AppsExamples of Successful Apps

Shazam “the amazing music discovery engine.”Finds artist and title of songs, as well as lyrics, an the option to listen or buy

Examples of Successful AppsExamples of Successful Apps

Bump – “Exchange Contact info”

Examples of Successful AppsExamples of Successful Apps

Sleep Cycle- Monitor your sleep patterns

Functions of a Smart Phone

where we came from

5MP Camera capable of HD video recordingFront facing VGA camera for video conferencing

WirelessG3/HSDPAGSM/EdgeWi-FiBluetooth

Internal FeaturesGPSAccelerometerThree axis gyroCompass

Smart Phone Functions:Smart Phone Functions:

Sound (Speakers)Microphone (recording)Geo-location (GPS)Touch Screen interfaceCompassVibration (games)2 Cameras (scanning, photos, video, Augmented reality)Data Transfer (via bluetooth and 3G network)Accelerometer

API and RSS feeds from 3rd party services- make mashups

Sound (Speakers)Microphone (recording)Geo-location (GPS)Touch Screen interfaceCompassVibration (games)2 Cameras (scanning, photos, video, Augmented reality)Data Transfer (via bluetooth and 3G network)Accelerometer

API and RSS feeds from 3rd party services- make mashups

App Development Paths

Native Development– iPhone: objective-C, Cocoa touch, Xcode iOS Standard Development Kit (SDK)Apple recently opened the SDK to many more development paths

– Android: Java with Eclipse

– WP7: Silverlight/XNA with Visual Studio

Advantages of Native Apps– Better Performance– Works in Offline Mode– Findability (app store)– Monetization– Take full advantage of Device Capabilities

Mobile Web Apps(Web applications hosted on a server,but built specifically for mobile devices.)– Html, PHP, CSS, Javascript (JQ Touch, Sencha)(Example: iPad Wine App)

Mobile Web Apps(Web applications hosted on a server,but built specifically for mobile devices.)– Html, PHP, CSS, Javascript (JQ Touch, Sencha)(Example: iPad Wine App)

iPad Wine App

Built on a CMS so the Wine Stewart can change inventory, prices.Delivered over local server, runs in Safari in kiosk mode.

Advantages of Web-based Apps

- Makes more sense for Small Businesses- More open development route - High Projected growth rate- Easier for Web developers to pick up

3rd Party Platforms– AppMakr http://www.appmakr.com Free, content aggregation (RSS) app builder

– MonoTouch http://monotouch.net C# , .NET , based apps for iOS

– Titanium http://www.appcelerator.com Create iOS apps with html, CSS, Javascript

– PhoneGap http://www.phonegap.comOpen source framework to build cross-platform mobile appsWeb-enable native device functionality

A Peek at Windows Mobile 7

Metro

Consistent set of hardware capabilities defined by Microsoft

80

0

480

One resolution at launch

Second resolution added later

Same touch input

Consistent processor / GPU

Same available RAM

Optional keyboard

Consistent Platform

Windows Phone

Hardware

Common Hardware Elements

Quality Focus

High performance game framework

Rapid creation of multi-screen 2D and 3D games

Rich content pipeline Mature, robust, widely adopted

technology spanning Xbox 360, Windows, and Zune

Modern XAML/event-driven application UI framework

Rapid creation of visually stunning apps

Metro-themed UI controls

HTML/JavaScript 500,000 developers

spanning Windows and web

Two Flavors of Applications

Brian Hitney / Dev @ Microsoft / bhitney@microsoft.comTwitter: @bhitney, Blog: http://www.structuretoobig.com

Jeff SanGeorge, Connect Marketing & Designwww.connectmarketingdesign.com | http://jeffsangeorge.posterous.com

Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com