convergesouth mobile apps presentation
DESCRIPTION
Jeff SanGeorge and BrianHitney's presentation on iPhone, iPad and Window Mobile 7 App development and marketing. This was presented on 10-01-10 at Converge South.TRANSCRIPT
Developing Apps for iPhone, iPad,and Windows Mobile 7
Presented byBrian Hitney / Dev @ Microsoft / [email protected]: @bhitney, Blog: http://www.structuretoobig.com
Jeff SanGeorge, Connect Marketing & Designwww.connectmarketingdesign.com | http://jeffsangeorge.posterous.com
Twitter.com/jeffSanGeorge | [email protected]
What Makes an App Cool?What makes it successful, profitable?
1 on 4 adults in the U.S. use apps
Games are
the Most
Popular Apps
What Makes an App Cool?What Makes an App Cool?
• Relevance in daily to day life• “Feel” and user experience• Ease of Use• Allows you to enjoy my favorite activities anywhere you may be• Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.
•ie: MBTA (mass transit in Boston Mass transit area
Pricing AppsPricing Apps
Perceived valueFree vs. 0.99 vs. $999.99?
Free limited apps with paid option to unlock features
0.99 app that grossed over 10,000 downloads per day for several months
Examples of Successful AppsExamples of Successful Apps
Angry Birds- top iOS app right now!
Examples of Successful AppsExamples of Successful AppsRed Laser – “ Accurate iPhone Barcode Scanner app”
Checks all nearby stores for price of the same item
Examples of Successful AppsExamples of Successful Apps
Star Walk – “interactive astronomy guide”Used Augmented reality
Examples of Successful AppsExamples of Successful Apps
Shazam “the amazing music discovery engine.”Finds artist and title of songs, as well as lyrics, an the option to listen or buy
Examples of Successful AppsExamples of Successful Apps
Bump – “Exchange Contact info”
Examples of Successful AppsExamples of Successful Apps
Sleep Cycle- Monitor your sleep patterns
Functions of a Smart Phone
where we came from
5MP Camera capable of HD video recordingFront facing VGA camera for video conferencing
WirelessG3/HSDPAGSM/EdgeWi-FiBluetooth
Internal FeaturesGPSAccelerometerThree axis gyroCompass
Smart Phone Functions:Smart Phone Functions:
Sound (Speakers)Microphone (recording)Geo-location (GPS)Touch Screen interfaceCompassVibration (games)2 Cameras (scanning, photos, video, Augmented reality)Data Transfer (via bluetooth and 3G network)Accelerometer
API and RSS feeds from 3rd party services- make mashups
Sound (Speakers)Microphone (recording)Geo-location (GPS)Touch Screen interfaceCompassVibration (games)2 Cameras (scanning, photos, video, Augmented reality)Data Transfer (via bluetooth and 3G network)Accelerometer
API and RSS feeds from 3rd party services- make mashups
App Development Paths
Native Development– iPhone: objective-C, Cocoa touch, Xcode iOS Standard Development Kit (SDK)Apple recently opened the SDK to many more development paths
– Android: Java with Eclipse
– WP7: Silverlight/XNA with Visual Studio
Advantages of Native Apps– Better Performance– Works in Offline Mode– Findability (app store)– Monetization– Take full advantage of Device Capabilities
Mobile Web Apps(Web applications hosted on a server,but built specifically for mobile devices.)– Html, PHP, CSS, Javascript (JQ Touch, Sencha)(Example: iPad Wine App)
Mobile Web Apps(Web applications hosted on a server,but built specifically for mobile devices.)– Html, PHP, CSS, Javascript (JQ Touch, Sencha)(Example: iPad Wine App)
iPad Wine App
Built on a CMS so the Wine Stewart can change inventory, prices.Delivered over local server, runs in Safari in kiosk mode.
Advantages of Web-based Apps
- Makes more sense for Small Businesses- More open development route - High Projected growth rate- Easier for Web developers to pick up
3rd Party Platforms– AppMakr http://www.appmakr.com Free, content aggregation (RSS) app builder
– MonoTouch http://monotouch.net C# , .NET , based apps for iOS
– Titanium http://www.appcelerator.com Create iOS apps with html, CSS, Javascript
– PhoneGap http://www.phonegap.comOpen source framework to build cross-platform mobile appsWeb-enable native device functionality
A Peek at Windows Mobile 7
Metro
Consistent set of hardware capabilities defined by Microsoft
80
0
480
One resolution at launch
Second resolution added later
Same touch input
Consistent processor / GPU
Same available RAM
Optional keyboard
Consistent Platform
Windows Phone
Hardware
Common Hardware Elements
Quality Focus
High performance game framework
Rapid creation of multi-screen 2D and 3D games
Rich content pipeline Mature, robust, widely adopted
technology spanning Xbox 360, Windows, and Zune
Modern XAML/event-driven application UI framework
Rapid creation of visually stunning apps
Metro-themed UI controls
HTML/JavaScript 500,000 developers
spanning Windows and web
Two Flavors of Applications
Brian Hitney / Dev @ Microsoft / [email protected]: @bhitney, Blog: http://www.structuretoobig.com
Jeff SanGeorge, Connect Marketing & Designwww.connectmarketingdesign.com | http://jeffsangeorge.posterous.com
Twitter.com/jeffSanGeorge | [email protected]