content strategy 101

CONTENT STRATEGY 101PDX Tech4Good #15NTC

APRIL 1, 2015 COLLABORATION NOTES:

http://po.st/zsCUL2

BRETT MEYERDIRECTOR OF STRATEGY, THINKSHOUT

@BRETT_MEYER

SO, WHAT *IS* CONTENT?

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CONTENT STRATEGY 101

CONTENT STRATEGY ● The basic notion that our

messages need a plan.

● A plan for what content you need to achieve your organizational goals and meet user needs.

● Informs how you do content, who does it, for whom, when you’ll do it, where you’ll do it, and how you’ll measure it.

CONTENT STRATEGY 101

STEP 1: KNOW THAT IT’S PROBABLY GONNA BE YOU

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CONTENT STRATEGY 101

STEP 2: MAKE FRIENDS

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CONTENT STRATEGY 101

STEP 3: HUG IT OUT

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CONTENT STRATEGY 101

STEP 4: LOOK AT ALL THE THINGS

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CONTENT STRATEGY 101

STEP 5: TIME TO MAKE A STATEMENT

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CONTENT STRATEGY 101

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STEP 6: DO THE CONTENT

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CONTENT STRATEGY 101

STEP 7: CONTENT GOVERNANCE

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CONTENT STRATEGY 101

ROLES & RESPONSIBILITIES

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CONTENT STRATEGY 101

EDITORIAL WORKFLOWS

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CONTENT STRATEGY 101

EVALUATION AND REVIEW STANDARDS

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CONTENT STRATEGY 101

STEP 8: MEASURE WHAT MATTERS

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CONTENT STRATEGY 101

WRITE IT DOWN

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CONTENT STRATEGY 101

WHAT IF WE’RE NOT READY?

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CONTENT STRATEGY 101

• Epic List of Content Strategy Resources | Jon Colman

• Page Table Template | ThinkShout • Persona Template | ThinkShout • Communications Calendar | ThinkShout • Communications Calendar | Lightbox • Style Guide | NTEN

ResourcesCONTENT STRATEGY 101

http://po.st/zsCUL2

THANK YOU!COLLABORATION NOTES: