content monitoring and infringement detection tool mike o'donnell founder & ceo...

Content Monitoring and Infringement Detection Tool

Mike O'DonnellFounder & CEO

mike@icopyright.com206-484-8561

DiscoveryDiscovery

© 2009, iCopyright, Inc. All rights reserved.

Problem: Lost Rights, Revenue, Readers

Co-Opted Ad Revenue

No Copyright Notice

No Link Back

Co-opted SEO: Pirate gets higher ranking

No Attribution

No Branding

© 2008, iCopyright, Inc. All rights reserved.

Solution: Share Revenue/Readers

BrandingBranding

LinksLinks

AdsAds

Copyright/AttributionCopyright/Attribution

LicensingLicensing

© 2008, iCopyright, Inc. All rights reserved.

How It Works: Settings

© 2009, iCopyright, Inc. All rights reserved.

The number of suspect sites will depend upon settings.

© 2008, iCopyright, Inc. All rights reserved.

Every suspect site ranked by economic impact.

How It Works: Suspects

© 2009, iCopyright, Inc. All rights reserved.

Snapshot and date stamp of infringing site

How It Works: Snapshot & Site Data

© 2009, iCopyright, Inc. All rights reserved.

How It Works: Redress Notices

© 2009, iCopyright, Inc. All rights reserved.

How It Works: Escalation Notices

Cost/ROI

© 2009, iCopyright, Inc. All rights reserved.

No charge for "tagged" publishers.

$0.06 per article per search one-time search

once per week

once per month

$1.00 per suspect found no charge for legit hits

white list partners

$1.06 investment yields $10 return

iCopyright, Inc.

206-484-8561

mike@icopyright.com

http://www.iCopyright.com