content monitoring and infringement detection tool mike o'donnell founder & ceo...
TRANSCRIPT
Content Monitoring and Infringement Detection Tool
Mike O'DonnellFounder & CEO
DiscoveryDiscovery
© 2009, iCopyright, Inc. All rights reserved.
Problem: Lost Rights, Revenue, Readers
Co-Opted Ad Revenue
No Copyright Notice
No Link Back
Co-opted SEO: Pirate gets higher ranking
No Attribution
No Branding
© 2008, iCopyright, Inc. All rights reserved.
Solution: Share Revenue/Readers
BrandingBranding
LinksLinks
AdsAds
Copyright/AttributionCopyright/Attribution
LicensingLicensing
© 2008, iCopyright, Inc. All rights reserved.
How It Works: Settings
© 2009, iCopyright, Inc. All rights reserved.
The number of suspect sites will depend upon settings.
© 2008, iCopyright, Inc. All rights reserved.
Every suspect site ranked by economic impact.
How It Works: Suspects
© 2009, iCopyright, Inc. All rights reserved.
Snapshot and date stamp of infringing site
How It Works: Snapshot & Site Data
© 2009, iCopyright, Inc. All rights reserved.
How It Works: Redress Notices
© 2009, iCopyright, Inc. All rights reserved.
How It Works: Escalation Notices
Cost/ROI
© 2009, iCopyright, Inc. All rights reserved.
No charge for "tagged" publishers.
$0.06 per article per search one-time search
once per week
once per month
$1.00 per suspect found no charge for legit hits
white list partners
$1.06 investment yields $10 return
