content marketing optimisation

Content MarketingThe new /old discipline

Hayden SutherlandIdeal Interface

28 October 2012

The Content Delivery Process

UpdateContent

ContentStrategy

ContentAudit

PopulateContent

ProduceContent

LaunchEngage Specific DevelopDesign

Your website content delivery needs to follow the overall site delivery process, closely!

The Content Optimisation Process

ContentStrategy

ContentAudit

PopulateContent

ProduceContent

LaunchEngage Specific DevelopDesign

Update Content

But updating content is a cyclical process – not a ‘one off’

Content Marketing Optimisation

PopulateContent

Update Content

Bran

d

Bran

d

Brand ‘voice’ needs maintaining

Content Marketing Optimisation

PopulateContent

Update Content

Bran

d

SEO

term

s

Bran

d

SEO

term

s

SEO terms need revising

Content Marketing Optimisation

PopulateContent

Update Content

Bran

d

SEO

term

s

Bran

d

SEO

term

s

Using agreed metrics as feedback

Search rankings

Analytics

KPI’s e.g.Visits & visitorsBounce ratesConversion

hayden@idealinterface.co.uk+44 (0)780 134 1955

www.idealinterface.co.uk