content marketing optimisation

Content Marketing The new /old discipline Hayden Sutherland Ideal Interface 28 October 2012

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Your website content delivery needs to follow the overall site delivery process, closely! But updating content is a cyclical process – not a ‘one off'

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Content MarketingThe new /old discipline

Hayden SutherlandIdeal Interface

28 October 2012

The Content Delivery Process

UpdateContent

ContentStrategy

ContentAudit

PopulateContent

ProduceContent

LaunchEngage Specific DevelopDesign

Your website content delivery needs to follow the overall site delivery process, closely!

The Content Optimisation Process

ContentStrategy

ContentAudit

PopulateContent

ProduceContent

LaunchEngage Specific DevelopDesign

Update Content

But updating content is a cyclical process – not a ‘one off’

Content Marketing Optimisation

PopulateContent

Update Content

Bran

Brand ‘voice’ needs maintaining

Content Marketing Optimisation

PopulateContent

Update Content

Bran

SEO

term

Bran

SEO

term

SEO terms need revising

Content Marketing Optimisation

PopulateContent

Update Content

Bran

SEO

term

Bran

SEO

term

Using agreed metrics as feedback

Search rankings

Analytics

KPI’s e.g.Visits & visitorsBounce ratesConversion

[email protected]+44 (0)780 134 1955

www.idealinterface.co.uk

http://www.idealinterface.co.uk/

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