content curation in a connected pay tv environment
Post on 05-Dec-2014
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An overview of how content curation should be approached by both VSPs and channels in a connected Pay TV environment.
TRANSCRIPT
(Source: Ofcom Communications Market 2012 report)
Looking at the two major things people are looking for:
They are coming to discover - in the US, 96% of viewers don’t know what they are going to watch when they sit down to watch TV
(source: Ofcom Communications Market Report 2012)
(source: Michael Meresman: TV Doesn’t Live Here Anymore)
476609
775930
1,015 985 975
280
340
399
470
560 680 722
4914768
116
756
949
1174
1400
1575
1781
1960
0
500
1000
1500
2000
H1 2009 H2 2009 H1 2010 H2 2010 H1 2011 H2 2011 H1 2012
Smartphones
Tablet
TV
PC
25%
24%
19%
12%
13%
10%
Estimated historical size of the UK VOD market by platform
(long-form programming only, incl. films; pull VOD only)*
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