content curation in a connected pay tv environment

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An overview of how content curation should be approached by both VSPs and channels in a connected Pay TV environment.

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(Source: Ofcom Communications Market 2012 report)

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Looking at the two major things people are looking for:

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They are coming to discover - in the US, 96% of viewers don’t know what they are going to watch when they sit down to watch TV

(source: Ofcom Communications Market Report 2012)

(source: Michael Meresman: TV Doesn’t Live Here Anymore)

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476609

775930

1,015 985 975

280

340

399

470

560 680 722

4914768

116

756

949

1174

1400

1575

1781

1960

0

500

1000

1500

2000

H1 2009 H2 2009 H1 2010 H2 2010 H1 2011 H2 2011 H1 2012

Smartphones

Tablet

TV

PC

25%

24%

19%

12%

13%

10%

Estimated historical size of the UK VOD market by platform

(long-form programming only, incl. films; pull VOD only)*

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