content, capability and culture
Post on 05-Aug-2015
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@alexjbarker
CONTENT, CAPABILITY& CULTURE
SUMMER PARTY
UCD APPROACH BECOMING ESTABLISHED
A show of hands:
Who has conducted research with their users in the past year?
BUT CONTENT IS OFTEN AN AFTERTHOUGHT
YOUR WEBSITE - HOUSE OR GARDEN?
Another show of hands:
Who regularly plans and produces content prioritised by audience
(persona) need?
Yet another show of hands:
Who has conducted internal research to access the skills and capacity of
their staff in the past year?
CULTURE
EXPERIENCE
CAPABILITY
Content
CREATE RELEVANT, OPTIMISED CONTENT
CREATE RELEVANT, OPTIMISED CONTENT
CAPABILITIES
Content auditsSkills audits
Workflow designJob descriptions
Training & knowledge share
CREATE RELEVANT, OPTIMISED CONTENT
CAPABILITIES
Tools & guidelines for:Content planning
Content productionTone-of-voiceSocial media
CREATE RELEVANT, OPTIMISED CONTENT
CULTURE
Consistency:Governance & comms
user-led, digital-first principlesCommissioning processMeasuring performance
CREATE RELEVANT, OPTIMISED CONTENT
CULTURE
Change environment:Display outputs in the workplace
Top tips / How to desk-dropsInter-team collaboration
Intranet resources re-prioritised
IT’S A LIVING BREATHING THING
THANKS
@alexjbarker
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