content bootcamp presentation

Frederic ChanutManaging Director, In Marketing We Trust

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http://conversionscientist.com/?utm_source=Some%20Random%20Conf.%20In%20Oz&utm_medium=Offline&utm_campaign=Hi%20From%20Freddy%20from%20IMWT

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No Matter how much you spend on content, you

won’t get much out of it.

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http://www.searchenginejournal.com/expanding-search-campaigns-up-the-purchase-funnel/61149/

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http://searchenginewatch.com/article/2322974/How-to-Implement-Adjusted-Bounce-Rate-ABR-via-Google-Tag-Manager-Tutorial

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http://en.wikipedia.org/wiki/Latent_Dirichlet_allocation

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http://www.semrush.com/au/info/domain_vs_domain/hostelworld.com+*+hostelbookers.com+(by+organic_organic)

https://moz.com/researchtools/ose/

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Couple of tools to gather data :

Good Moz article and start point

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http://ubersuggest.org/

https://adwords.google.com/ko/KeywordPlanner/Home?

http://www.bing.com/toolbox/keywords

http://www.keywordspy.com/

http://www.wordstream.com/

https://adwords.google.com/da/DisplayPlanner/Home

http://tools.seobook.com/keyword-tools/

https://www.google.com/trends/

http://www.soovle.com/

http://www.semrush.com/

http://moz.com/blog/keywords-to-concepts

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http://www.pedestrian.tv/news/arts-and-culture/tony-abbott-is-mystifyingly-popular-in-new-delhis-/a0fa3d74-3935-40d5-b505-d705a509db03.htm

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http://think.storage.googleapis.com/docs/creator-playbook-for-brands_research-studies.pdf

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http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization

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Kwd Research

Creation Publishing

Promotion

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Outdated

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Objectives

Research

Author Data Analysis

Seeding

Content creation

Publishing

Promoting

Updating

Objectives

•Target page

•Enough Data

•SEO vs. PR vs Links

Research

•Kwd Volume & difficulty

•Existing content

•Link value of old piece

•Social signals

Author

•Authority on topic

•Contributor to target site

•G+ authorship

Data Analysis

•Internal/external

•Trusted/Insight

•Display

Seeding

•Target sites

•Influencers

•Existing connections

Content creation

•Crowdsourcing?

•Format

•Distribution

Publishing

•Time relevance

•Social Media

•Marketing calendar

Promotion

•Seed list

•Paid distribution

•LB Outreach

•Link reclaiming

Updating

•Upgrade

•Scheduled update

•Translation

•New format

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Earn

your

traffic

http://searchenginewatch.com/article/2263239/How-to-Get-Over-the-One-Hurdle-Keeping-You-From-Creating-Awesome-Content

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Frederic Chanut

Managing Director, In Marketing We Trust

Twitter: @InMkgWeTrust

Slideshare: InMktgWeTrust

http://www.inmarketingwetrust.com.au/

content bootcamp presentation

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