welcome to content marketing bootcamp boston!
Post on 21-Oct-2014
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Presented by Toby Murdock, CEO of Kapost, during Content Marketing Bootcamp Boston. #contentcampTRANSCRIPT
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CONTENT MARKETING BOOTCAMP BOSTON
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BRANDS MUST BECOME PUBLISHERS
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INFORMATION SCARCITY
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INFORMATION ABUNDANCE
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MARKETING OWNS THE TOP OF THE FUNNEL
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WHAT TO DO?
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CONTENT: THE FORCE THAT MOVES THE BUYER DOWN THE FUNNEL
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THE DAY’S AGENDA
10:25am Panel: Content – The Fuel to Power Modern Marketing
Joe Chernov, Kinvey Dave Balter, BzzAgent Mike Volpe, HubSpot Erin Estep, SiriusDecisions
11:10 am The Content Model Erin Estep, SiriusDecisions
11:40 am Don’t Forget the Messenger!
Joan Babinski, Brainshark
12:00 pm Lunch
12:45 pm Thinking Like a Publisher Amanda Batista, Eloqua
1:05 pm Middle of the Funnel Distribution
Carlos Hidalgo, ANNUITAS
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THE DAY’S AGENDA, CONT. 1:25 pm
Case Study: Thermo Fisher Scientific
Katherine Scott, Thermo Fisher Scientific
2:00 pm How Content Drives Success at AT&T
Bill Strawderman, AT&T
1:45 pm Break
2:50 pm Break
2:20 pm Panel: Managing Content Within the Marketing Organization
Amanda Batista, Eloqua Carlos Hidalgo, ANNUITAS Katherine Scott, Thermo Fisher Scientific Bill Strawderman, AT&T
3:05 pm
Bonus Session: Financial Services Track
Jason Rushforth, Eloqua
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SOCIAL
#CONTENTCAMP
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WHAT WAS THAT?
MISS SOMETHING? DON’T WORRY. WE’RE VIDEOTAPING.
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HAVE QUESTIONS?
ASK SOMEONE FROM
OR TWEET @KAPOST
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CONTENT MARKETING BOOTCAMP BOSTON FIND MORE AT KAPOST.COM/RESOURCES