consumer empowerment

WELCOME

REHAN MUJTABA FAISAL AZEEM

SUPERVISED BY ZAHID MAJEED BS(BA) 5TH C

CONSUMER EMPOWERMENT

Seminar Objectives

On completion of this seminar I ensure that we will be able to : Outline, discuss and critique consumer

empowerment . Summarise the prescribed readings and

discuss the relevance of consumer empowerment in Pakistan

Outline the ways in which theoretical concepts have been operationalized in the prescribed readings that are empirical.

Try to illustrate at least one of the theories as a conceptual model

Consumer Empowerment

It is the autonomy of consumer to influence company behaviour.

A process of increasing involvement of consumer in overall wellbeing of the community.

To change company behaviour for the welfare of society.

It is satisfactory approach towards goods and services.

Phases of consumer empowerment

Phases vary from society to society Consumer resistance movements in the shape of

Boycotts Voluntary simplicity Consumer rebels Ethics in resistance

Boycotts

Voluntary Simplicity

Ethics of consumer rebels

Methodology

Quantitative approachesQualitative approaches

Methodology

1. Quantitative approaches (cause and effect relationship)

questionnaires e-mail telephonic questioner 2. Qualitative approaches Ethnographic (Interviews) Focus groups Delphi technique (experts are invited to talk)

Findings

Consumers feel powerless because they are unable to influence the company behaviour

This is because there is no proper substitutes to switch over

Resistance movements are not well organizedConsumer’s awareness and skills worryingly lowConsumer acutely detriment and redress

It is good to ask Questions?