consumer collaboration for business insights magic

Massive change

89%

35%

25%

75%…want to help companies improve

their offerings for the

market.

…had an experience in

collaborating with

companies in that way.

… puts "involving customers to improve products and services" in the top three ways a

company or brand can

give them a "wow" feeling.

…want to be a

participant in a

Consumer

Consulting Board.

THE NUMBERS

CROWD SOURCING

THE FUTURE OF RETAIL

THE RESEARCH JOURNEY

Retailer crowd sourcing and collaboration

Consumer Consulting Board

National quantitative survey

Interactive retailer

website with short

questionnaire

interested and

interesting consumers

from across the AMP

portfolio

1000 Australian

and 500 New

Zealand

shoppers

Omni Channel

communication

delivery to retailers

using visual website

and video

Omni Channel Communication

CROWD SOURCING TO

INFORM THE DISCUSSION GUIDE

Interested &Engaged shoppers

THE SHOPPERVATION COMMUNITY

WHO WE SPOKE TO

LOOKING THROUGH DIFFERENT EYES

Finding/identifying interesting trends

WEIGHING IT UP

Understanding the meaning of value

BACK AND FORTH IN TIME

Exploring past, present and future trends

WEEK 1: LOOKING WITH DIFFERENT EYES

Exploring shopping touch points to feel forward to the future….Back and forth in time

WEEK 2 – TREND EXPLORATION HUB

ONGOING – TREND SPOTTING CORNER

MEMORABLE MOMENTS

Exploring how to create valuable and

memorable moments for customers

SOMETHING TO INSPIRE YOU

Inspirational links to explore

COOL IDEAS OR TRENDS

Exploring ideas and trends

The Consulting Consumerhttp://www.ampcscresearchhub.com.au/reports/the-consulting-consumer/index.html

CROWD SHARING THE OUTCOMES

FROM INDIVIDUAL TO COLLECTIVE WISDOM

BETTER PROBLEM CREATION

33% reorientation of the research

THROUGH BIGGER BUY IN

FROM SHARING *CONSUMER NEWS UPDATES

TO SEEDING

WHAT’S NEXT?

EXECUTIVES MANAGEMENT

FRONTLINE STAFFLevel in

th

e o

rgan

isati

on

HIG

HLO

W

DIRECT INDIRECT

Relationship with consumers

FROM TEAMS

ORGANISATION

TO THE

WHAT’S NEXT?

FROM KNOWING

TO EXPERIENCING IT

RESULTS

FROM PROJECTS

TO HABIT CREATION

WHAT’S NEXT?

WWW.INSITES-CONSULTING.COM/STUDIO

COLLABORATING

ACTIVATION STUDIO*

THROUGH THE

CONSUMER

directionfirst.com

+61 2 8354 4800

+61 2 9357 1666

info@directionfirst.com

linkedin.com/company/direction-first

#directionfirst

DIRECTION FIRST

10 Elizabeth Street

Paddington, NSW,

2021, Australia

#insites

insites-consulting.com