connecting point branding style guide
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BRANDING STYLE GUIDE
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 2
COMMUNICATING THE CONNECTING POINT CHURCH BRAND
The Connecting Point Church brand
message and attributes are carried
through all mediums of
communications through the
intelligent use of color, typography,
photography, and other Connecting
Point Church brand elements. Proper
usage is important to ensure the
quality of the experience of every
Connecting Point Church member
and attender.
The brand elements include: The
Connecting Point Church logo, the
Connecting Point Church cross icon,
ministry suite of icons, color fields
and bars, typefaces, and line art.
Our brand strategy is made up of a
vision that comes to life through our
brand essence, mission statement
and image attributes, which define
how we live, behave and
communicate every day with our
community.
OUR MISSION AND VISIONLOVING GOD. LOVING OTHERS. SERVING THE WORLD.
Faith is also lived out in life, so we value actions. Connecting Point is an active partner to impact the Deer Creek community, the Oklahoma City metro, our country, and globe. Click on the Impact icon above to see information about where you can give or volunteer to serve.
Connecting Point Church is a member of the Presbyterian Church (U.S.A.). For more information about the PCUSA, check out their website. Our denominational identity influences 'who we are' and 'what we believe', our identity and theology, but never totally describes us. Connecting Point is the faith in Christ we have, the sum of the people we connect with, and all the things God is doing in our midst.
By creating a space open to the various developments of faith, we are not also affirming all beliefs. We believe there are better and fuller versions of the Christian faith. Not every belief is compatible with what we witness in Christ or the bible. So there will be things that get challenged in the open space for faith development of Connecting Point. There will also be plenty of room for faithful people to struggle, discuss, and amicably disagree.
Connecting Point Church Cross Icon
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 3
LOGO STANDARDS
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 4
STANDARD ONE
UNACCEPTABLE USE
• Condensing, extending, skewing, distorting,
manipulating, modifying, or redrawing the logo in any way
• Printing the logo in a screen or texture
• Printing type or other elements inside the logo
• Altering the proportional relationships or the vertical and
horizontal alignment of the elements of the logo
• Placing the logo over areas of imagery where the logo is
not clearly defined
STANDARD TWO
STANDARD ONE W/PRES STANDARD TWO W/PRES
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 5
COLOR STANDARDS
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 6
SMOOTHBLUE
PMS: 7468 C
HEX: 0c607d
ALMOSTCHARCOAL
PMS: Black 7C
HEX: 373737
BURNTORANGE
PMS: 1545 C
HEX: 913506
ORGANICGREEN
PMS: 7496 C
HEX: 6a8012
CONNECTING POINT CHURCH COLOR STANDARDS
Standardizing a strong color palette will enhance the impact of the Connecting Point Church brand. Used
consistently over time, colors become associated with organizations. Consistent use of the Connecting Point
Church color palette will make our church more recognizable and uniform. It provides a strong visual link across a
wide range of applications.
SECONDARY & TERTIARY
COLOR
PALETTEThe secondary and
tertiary color palette
should be used to
provide an accent or
to add a highlight.
Avoid using these
colors as the dominant
color field. In most
communications the
Smooth Blue primary
color should dominate.
MOODY BLUE
DARK CHARCOAL
ALMOST RED
LIGHT BROWN
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 7
TYPEFACE STANDARDS
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 8
HEROabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)
PRIMARY TYPEFACE
Hero
SECONDARY TYPEFACE
Helvetica Neue
CONNECTING POINT CHURCH TYPEFACE STANDARDS
When used carefully and consistently, typography can be a powerful tool that can help us to create a constant and
credible brand style. Hero has been chosen for most applications because it is modern, simple and readable. For
simplicity and ease of use, we only use select weights of Hero.
For internal word-processed communications, presentations and web sites, Helvetica or Helvetica Neue, may be
substituted. No other typefaces, no matter how similar they appear, may be used.
HELVETICA NEUE REGULARabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)
HELVETICA NEUE REGULAR ITALICabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)
HELVETICA NEUE BOLDabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)
HELVETICA NEUE BOLD ITALICabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)
HERO LIGHTabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 9
STATIONARY STANDARDS
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 10
STATIONARY STANDARDS
Letters should always be typed in 12pt Times New Roman on standard, preprinted Connecting Point Church letterhead,
using standard margins and headers. If preprinted letterhead and/or envelopes are not available refer to the below
layouts for stationary standards.
Refer to the Logo Standards for best practices regarding proper placement of logo on stationary pieces.
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 11
WEBSITE STANDARDS
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 12
WEBSITE STANDARDSConnecting Point Church’s Web Design Standards were developed to ensure that the church has a consistent -
and consistently positive - web presence, internally and externally. These standards support the church’s brand
strategy and require that all Connecting Point Church web pages (internal and external) adopt a common and
consistent look and feel. All Connecting Point Church’s sites will also use common and intuitive web navigation
tools that will make it easier for visitors to locate information about Connecting Point Church and its ministries. For
all standard text the web typeface for Connecting Point Church is Helvetica. Only variations in size and colors
within the pallete are acceptable
LATOabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)
LATO BOLDabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)
WEB TYPEFACE
Lato
CONNECTING POINT CHURCH BRANDING STYLE GUIDE 13
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