concepts of workflow

Concepts of workflow

Automation Integration Management of the process

John Birkenshaw

Pira International Ltd.

Johnb@pira.co.uk

Pira International Ltd.

The evolving printing and publishing industries

Change from: Manufacturing focus to customer-centric service Print product to multiple media and communication

services Independent service providers to alliances Independent service providers to consolidated one-

stop-shop customer service provision Mass production to mass customisation Hard copy interchange and storage to digital data

interchange and storage Proprietary non-interfaceable systems to open and

integrated copy flow and admin data flows

Artis ts /photographers

Authors

Editor ial proc es s

P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

P re-pres s &Im pos itionP roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow

Advertis ing d ig ital w orkflow

CIP 4/J D F m etadata

P roduc tion order proc es s ing and ac c ounting

P ublis her 's s ales proc es s

P ublis her 's pre-produc tion data

Artis ts /photographers

Authors

Editor ial proc es s

P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

P re-pres s &Im pos ition

T eles alese-CRM

Clas s AdsD is play Ads

P roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow

Advertis ing d ig ital w orkflow

CIP 4/J D F m etadata

P roduc tion order proc es s ing and ac c ounting

P ublis her 's s ales proc es s

P ublis her 's pre-produc tion data

Artis ts /photographers

Authors

Editor ial proc es s

P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

P roduc tionM IS

P roduc tions c hedules and

job s tatus

P re-pres s &Im pos ition

T eles alese-CRM

Clas s AdsD is play Ads

P roduc tionAc c ounting

s ys tem

P ro d u c t io nO rd e r p ro c e s s in g

P roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow

Advertis ing d ig ital w orkflow

CIP 4/J D F m etadata

P roduc tion order proc es s ing and ac c ounting

P ublis her 's s ales proc es s

P ublis her 's pre-produc tion data

Artis ts /photographers

Authors

Editor ial proc es s

P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

D igital pr in ting

F inis h ing

D is patc h

PD

F

P roduc tionM IS

P roduc tions c hedules and

job s tatus

P rin t queuem anager

P re-pres s &Im pos ition

T eles alese-CRM

Clas s AdsD is play Ads

P roduc tionAc c ounting

s ys tem

P ro d u c t io nO rd e r p ro c e s s in g

P roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow

Advertis ing d ig ital w orkflow

CIP 4/J D F m etadata

P roduc tion order proc es s ing and ac c ounting

P ublis her 's s ales proc es s

P ublis her 's pre-produc tion data

Artis ts /photographers

Authors

Editor ial proc es s

P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

D igital pr in ting

F inis h ing

D is patc h

PD

F

P roduc tionM IS CIP 4/J D F

F iling s ys tem

P roduc tions c hedules and

job s tatus

P rin t queuem anager

P re-pres s &Im pos ition

T eles alese-CRM

Clas s AdsD is play Ads

P roduc tionAc c ounting

s ys tem

P ro d u c t io nO rd e r p ro c e s s in g

P roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow

Advertis ing d ig ital w orkflow

CIP 4/J D F m etadata

P roduc tion order proc es s ing and ac c ounting

P ublis her 's s ales proc es s

P ublis her 's pre-produc tion data

D igital As s etM anagem ent

s ys temP D F v1.3+

andM etadata

Artis ts /photographers

Authors

Editor ial proc es s

P re-pres ss ys tem

P age m akeup

P re -w e b s y s t e mS c re e n

la y o u t / t e m p la t ed e s ig n

CT P

Litho pr in ting

F inis h ing

D is patc h

D igital pr in ting

F inis h ing

D is patc h

W eb s erver

W eb brow s erReader

PD

F

HT

ML

X M L

X M L X M L

P D F

P roduc tionM IS CIP 4/J D F

F iling s ys tem

P roduc tions c hedules and

job s tatus

e-book reader

P D F

P rin t queuem anager

P re-pres s &Im pos ition

T eles alese-CRM

Clas s AdsD is play Ads

P roduc tionAc c ounting

s ys tem

P ro d u c t io nO rd e r p ro c e s s in g

P roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow

Advertis ing d ig ital w orkflow

CIP 4/J D F m etadata

P roduc tion order proc es s ing and ac c ounting

P ublis her 's s ales proc es s

P ublis her 's pre-produc tion data

D igital As s etM anagem ent

s ys temP D F v1.3+

andM etadata

Artis ts /photographers

Authors

Editor ial proc es s

P re-pres ss ys tem

P age m akeup

P re -w e b s y s t e mS c re e n

la y o u t / t e m p la t ed e s ig n

CT P

Litho pr in ting

F inis h ing

D is patc h

D igital pr in ting

F inis h ing

D is patc h

W eb s erver

W eb brow s erReader

PD

F

HT

ML

X M L

X M L X M L

P D F

P roduc tionM IS CIP 4/J D F

F iling s ys tem

P ublis h ingM IS

P roduc tions c hedules and

job s tatus

e-book reader

P D F

P rin t queuem anager

P re-pres s &Im pos ition

T eles alese-CRM

Clas s AdsD is play Ads

P roduc tionAc c ounting

s ys tem

P ublis h ingAc c ounting

s ys tem

P ublis h ingP urc has ing

P ro d u c t io nO rd e r p ro c e s s in g

O r d e r p r o c e s s in gD is t r ib u t io n

Sa le s a n a ly s i s

P r e - p r o d u c t io n d a t aSa le s f o r e c a s t in gW arehous e

s toc k c ontro l

P roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow

Advertis ing d ig ital w orkflow

CIP 4/J D F m etadata

P roduc tion order proc es s ing and ac c ounting

P ublis her 's s ales proc es s

P ublis her 's pre-produc tion data

Pira International Ltd.

Building blocksMIS Management information systems

administration processing and analysis/production efficiency E-commerce systems

Customer relationship management systemsDigital workflow management systems

content processing, PPML

DAM Digital Asset Management content and metadata storage

XML, PDF, JPEG, JPEG2000 content structures

CIP3/CIP4/JDF, MPEG7 metadata processing

Pira International Ltd.

MIS development areas Customer relationship management – to improve

customer service, manage sales and reduce cost of sales E-commerce – providing customers with Internet access to

MIS hosted web-site for suite of functions Estimating – need for expert system approach to automate

estimating and accept JDF data as input Scheduling – Constraint based optimisation to enable

scheduling in real time JDF: Job Definition Format – to automate administrative

processes, enhance production efficiency, provide status reporting and cost savings

Open systems adoption, a non-proprietary approach, industry-standard databases, web browsers, Internet communication protocols and JDF

Pira International Ltd.

Customer relationship management

A customer databaseEnables 1:1 marketing – a “personal” approachProvides a systematic record of ALL customer

interactionsSomething a print company can useSomething a print company’s customers can

use= an opportunity to sell personalised and

customised print

Cus tom er Relations hipM anagem ent S ys tem

D igital As s etM anagem ent

s ys temP D F v1.3+

andM etadata

M anual D es ign/P age As s em bly

O n-the-f ly pageas s em bly

P re-pres s &Im pos ition

CT P

Litho pr in ting

F in is h ing

D igital pr in tingpers onalis ation

Im pos ition

P rin t Q ueuem anager

D igital pr in ting

F in is h ing

D is patc h

P re-w eb s ys temS c reen layout &tem plate des ign

W eb, W AP orEm ails erver

W eb brow s er

C UST O M ERS

Pe rsonalise d follow-upbrochure

Pe rsonalise d follow-upbrochure with customise d

conte ntPe rsonalise d and customise d-conte nt

pre se nte d v ia browse r, WAP, e mail

Pira International Ltd.

Digital workflow management systemsAutomation of pre-press processesAn interface with customersIntegration of processes

Colour management Format conversion RGB/CMYK conversion Pre-flight DAM Imposition Proofing RIPping Queue management

Pira International Ltd.

Digital Asset Management

Automation of content storage/retrieval, conversion, rights management

interfaces editorial processes with production processes

will typically store XML, PDF, JPEG, JPEG2000

Pira International Ltd.

Turning workflow upside down

“Archive” was the final repository - the end of the workflow

Author

Editor ial proc es s

P age as s em bly

Im pos ition

P latem aking

P rin tingARCHIVE

P D F form at

Correc tion c yc le

HT M L c ode

W eb s erver

W eb brow s er

Pira International Ltd.

Turning workflow upside down

“Archive” was the final repository - the end of the workflow

“Database” is now the centre of activity the source of multiple versions for

multiple media

Author

Editor ial proc es s

P age as s em bly(D T P )

Im pos ition

P latem aking

P rin tingARCHIVE

P D F form at

Correc tion c yc le

HT M L c ode

W eb s erver

W eb brow s er

Authors(S ty les heets or X M Lc ode - M S W ord 11 )

Editor ial proc es sX M L c ode

CO N T EN T D AT ABAS EX M L or P D F v1.3???

P age As s em bly

Im pos ition andRIP

P D F f ilec reation

Im pos ition &P latem aking

Conventionalpr in ting

D igital pr in ting

W eb s erver

W eb brow s er

Correc tion c yc le

Pira International Ltd.

File formats suited to DAM

XML - encodes user-definable structurePDF - encodes typography, page layout (and

optionally structure) JPEG - continuous tone images (RGB,

compressed) JPEG2000 - continuous tone images

50% of size of JPEGs supports CMYK, RGB, ICC profiles multi-resolution capability XML based metadata (inc. IPR rights)

PDFG eneral doc um ent

in terc hange

PDF/XS pec if ic pre-pres sdata in terc hange

PDF/X -1 :1999Blind exc hangeCM YK c olour

des c r ip tion

PDF/X -2N on-blind exc hanges(requires s upporting

data & dis c us s ion

PDF/X -3Colour m anaged data(RG B, CIELab , ICCprofiles and CM YK)

PDF/X -1 :2001

PDF/X -1a :2001P rohibits O P I and f ile

enc ryption(S im pler to us e)

PDF

Pira International Ltd.

What is XML?

XML=eXtensible Markup Language Universal format for structured documents Extensible=infinitely adaptable Universal=applicable to all documents Structured=all useful documents have

structure

XML Schema specify the structure of documents and datatypes of each element Encode metadata about a document

Pira International Ltd.

Common applications

Publishing Multi-purposing, multi-media, archiving

Document authoring and editingElectronic commerce transaction processingData transferControl and data acquisition (JDF)MPEG-7 (multi-media metadata)PPML (personalised Print Markup Language)

Pira International Ltd.

Impact of JDF

An XML based metadata format incorporating all admin and technical information about a job

Provides a mechanism to control, monitor, and provide communication between all processes in print production from job submission to delivery

A universal message format Good foundation for non-proprietary Internet based

e-commerce systems Incorporates JMF (Job Message Format) for real

time job status reporting Enables automation of production system setup Automation of estimating

Pira International Ltd.

JDF data flows

Cus tom er data

P r in t Com panyM IS

P roduc tionEquipm ent

P re-pres ss ys tem s

D elivery

P D F Copy data

J obS pec if ic ations

Quo

tatio

n/O

rder

pla

cem

ent

J ob D eliveryInform ation

Mac

hine

setu

p da

taJob status

information

M ac hine s etupdata

Sto

ck le

vels

Job

Sta

tus

Info

rmat

ion

Content c reation P roduc tc onc eption

F inis hing

P rin ting

P latem aking

Im pos ition

C o lo u r m a n a g e m e n tT r a c k in g

e t c

P re-f light

P D F

Editor ial proc es s

D AM

W orksins truc tions

P roduc tion p lan

(Expert s ys tem )Es tim ating

J D F

T ec hnic als pec if ic ation

Adm inis trativedetails

W arehous e

D is patc h/D is tr ibution

M ac hine s etupdata

D is patc hinform ation

Invoic ing

Cus tom er

J M F

Job

Sta

tus

Pira International Ltd.

Overall workflow management

The “missing” functionPlanning, scheduling, monitoring the whole

workflowLive status reportingPro-active notification of departure from planSome contenders:

Agfa Delano Fuji Valiano Open Text Livelink MetaCommunications VirtualTicket

Pira International Ltd.

Conclusion:Key workflow conceptsWorkflow is an all-embracing subject

Copy data, admin data, metadata Impacts on the complete process and supply chain

Automated workflows bring versatility, efficiency and speed

Effective workflows require process integration and intercommunication Non-proprietary and open Need to be standards based e.g. XML, PDF, JDF

Necessary response to customer/market changeNecessary to survive in increasingly competitive market

Johnb@pira.co.uk

Pira International Ltd