concepts of workflow
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Concepts of workflow. Automation Integration Management of the process John Birkenshaw Pira International Ltd. [email protected]. The evolving printing and publishing industries. Change from: Manufacturing focus to customer-centric service - PowerPoint PPT PresentationTRANSCRIPT
Concepts of workflow
Automation Integration Management of the process
John Birkenshaw
Pira International Ltd.
Pira International Ltd.
The evolving printing and publishing industries
Change from: Manufacturing focus to customer-centric service Print product to multiple media and communication
services Independent service providers to alliances Independent service providers to consolidated one-
stop-shop customer service provision Mass production to mass customisation Hard copy interchange and storage to digital data
interchange and storage Proprietary non-interfaceable systems to open and
integrated copy flow and admin data flows
Artis ts /photographers
Authors
Editor ial proc es s
P re-pres ss ys tem
P age m akeup
CT P
Litho pr in ting
F inis h ing
D is patc h
P re-pres s &Im pos itionP roduc tion M anagem ent D ata (W I & S F D C)
D igital w orkflow
Advertis ing d ig ital w orkflow
CIP 4/J D F m etadata
P roduc tion order proc es s ing and ac c ounting
P ublis her 's s ales proc es s
P ublis her 's pre-produc tion data
Artis ts /photographers
Authors
Editor ial proc es s
P re-pres ss ys tem
P age m akeup
CT P
Litho pr in ting
F inis h ing
D is patc h
P re-pres s &Im pos ition
T eles alese-CRM
Clas s AdsD is play Ads
P roduc tion M anagem ent D ata (W I & S F D C)
D igital w orkflow
Advertis ing d ig ital w orkflow
CIP 4/J D F m etadata
P roduc tion order proc es s ing and ac c ounting
P ublis her 's s ales proc es s
P ublis her 's pre-produc tion data
Artis ts /photographers
Authors
Editor ial proc es s
P re-pres ss ys tem
P age m akeup
CT P
Litho pr in ting
F inis h ing
D is patc h
P roduc tionM IS
P roduc tions c hedules and
job s tatus
P re-pres s &Im pos ition
T eles alese-CRM
Clas s AdsD is play Ads
P roduc tionAc c ounting
s ys tem
P ro d u c t io nO rd e r p ro c e s s in g
P roduc tion M anagem ent D ata (W I & S F D C)
D igital w orkflow
Advertis ing d ig ital w orkflow
CIP 4/J D F m etadata
P roduc tion order proc es s ing and ac c ounting
P ublis her 's s ales proc es s
P ublis her 's pre-produc tion data
Artis ts /photographers
Authors
Editor ial proc es s
P re-pres ss ys tem
P age m akeup
CT P
Litho pr in ting
F inis h ing
D is patc h
D igital pr in ting
F inis h ing
D is patc h
PD
F
P roduc tionM IS
P roduc tions c hedules and
job s tatus
P rin t queuem anager
P re-pres s &Im pos ition
T eles alese-CRM
Clas s AdsD is play Ads
P roduc tionAc c ounting
s ys tem
P ro d u c t io nO rd e r p ro c e s s in g
P roduc tion M anagem ent D ata (W I & S F D C)
D igital w orkflow
Advertis ing d ig ital w orkflow
CIP 4/J D F m etadata
P roduc tion order proc es s ing and ac c ounting
P ublis her 's s ales proc es s
P ublis her 's pre-produc tion data
Artis ts /photographers
Authors
Editor ial proc es s
P re-pres ss ys tem
P age m akeup
CT P
Litho pr in ting
F inis h ing
D is patc h
D igital pr in ting
F inis h ing
D is patc h
PD
F
P roduc tionM IS CIP 4/J D F
F iling s ys tem
P roduc tions c hedules and
job s tatus
P rin t queuem anager
P re-pres s &Im pos ition
T eles alese-CRM
Clas s AdsD is play Ads
P roduc tionAc c ounting
s ys tem
P ro d u c t io nO rd e r p ro c e s s in g
P roduc tion M anagem ent D ata (W I & S F D C)
D igital w orkflow
Advertis ing d ig ital w orkflow
CIP 4/J D F m etadata
P roduc tion order proc es s ing and ac c ounting
P ublis her 's s ales proc es s
P ublis her 's pre-produc tion data
D igital As s etM anagem ent
s ys temP D F v1.3+
andM etadata
Artis ts /photographers
Authors
Editor ial proc es s
P re-pres ss ys tem
P age m akeup
P re -w e b s y s t e mS c re e n
la y o u t / t e m p la t ed e s ig n
CT P
Litho pr in ting
F inis h ing
D is patc h
D igital pr in ting
F inis h ing
D is patc h
W eb s erver
W eb brow s erReader
PD
F
HT
ML
X M L
X M L X M L
P D F
P roduc tionM IS CIP 4/J D F
F iling s ys tem
P roduc tions c hedules and
job s tatus
e-book reader
P D F
P rin t queuem anager
P re-pres s &Im pos ition
T eles alese-CRM
Clas s AdsD is play Ads
P roduc tionAc c ounting
s ys tem
P ro d u c t io nO rd e r p ro c e s s in g
P roduc tion M anagem ent D ata (W I & S F D C)
D igital w orkflow
Advertis ing d ig ital w orkflow
CIP 4/J D F m etadata
P roduc tion order proc es s ing and ac c ounting
P ublis her 's s ales proc es s
P ublis her 's pre-produc tion data
D igital As s etM anagem ent
s ys temP D F v1.3+
andM etadata
Artis ts /photographers
Authors
Editor ial proc es s
P re-pres ss ys tem
P age m akeup
P re -w e b s y s t e mS c re e n
la y o u t / t e m p la t ed e s ig n
CT P
Litho pr in ting
F inis h ing
D is patc h
D igital pr in ting
F inis h ing
D is patc h
W eb s erver
W eb brow s erReader
PD
F
HT
ML
X M L
X M L X M L
P D F
P roduc tionM IS CIP 4/J D F
F iling s ys tem
P ublis h ingM IS
P roduc tions c hedules and
job s tatus
e-book reader
P D F
P rin t queuem anager
P re-pres s &Im pos ition
T eles alese-CRM
Clas s AdsD is play Ads
P roduc tionAc c ounting
s ys tem
P ublis h ingAc c ounting
s ys tem
P ublis h ingP urc has ing
P ro d u c t io nO rd e r p ro c e s s in g
O r d e r p r o c e s s in gD is t r ib u t io n
Sa le s a n a ly s i s
P r e - p r o d u c t io n d a t aSa le s f o r e c a s t in gW arehous e
s toc k c ontro l
P roduc tion M anagem ent D ata (W I & S F D C)
D igital w orkflow
Advertis ing d ig ital w orkflow
CIP 4/J D F m etadata
P roduc tion order proc es s ing and ac c ounting
P ublis her 's s ales proc es s
P ublis her 's pre-produc tion data
Pira International Ltd.
Building blocksMIS Management information systems
administration processing and analysis/production efficiency E-commerce systems
Customer relationship management systemsDigital workflow management systems
content processing, PPML
DAM Digital Asset Management content and metadata storage
XML, PDF, JPEG, JPEG2000 content structures
CIP3/CIP4/JDF, MPEG7 metadata processing
Pira International Ltd.
MIS development areas Customer relationship management – to improve
customer service, manage sales and reduce cost of sales E-commerce – providing customers with Internet access to
MIS hosted web-site for suite of functions Estimating – need for expert system approach to automate
estimating and accept JDF data as input Scheduling – Constraint based optimisation to enable
scheduling in real time JDF: Job Definition Format – to automate administrative
processes, enhance production efficiency, provide status reporting and cost savings
Open systems adoption, a non-proprietary approach, industry-standard databases, web browsers, Internet communication protocols and JDF
Pira International Ltd.
Customer relationship management
A customer databaseEnables 1:1 marketing – a “personal” approachProvides a systematic record of ALL customer
interactionsSomething a print company can useSomething a print company’s customers can
use= an opportunity to sell personalised and
customised print
Cus tom er Relations hipM anagem ent S ys tem
D igital As s etM anagem ent
s ys temP D F v1.3+
andM etadata
M anual D es ign/P age As s em bly
O n-the-f ly pageas s em bly
P re-pres s &Im pos ition
CT P
Litho pr in ting
F in is h ing
D igital pr in tingpers onalis ation
Im pos ition
P rin t Q ueuem anager
D igital pr in ting
F in is h ing
D is patc h
P re-w eb s ys temS c reen layout &tem plate des ign
W eb, W AP orEm ails erver
W eb brow s er
C UST O M ERS
Pe rsonalise d follow-upbrochure
Pe rsonalise d follow-upbrochure with customise d
conte ntPe rsonalise d and customise d-conte nt
pre se nte d v ia browse r, WAP, e mail
Pira International Ltd.
Digital workflow management systemsAutomation of pre-press processesAn interface with customersIntegration of processes
Colour management Format conversion RGB/CMYK conversion Pre-flight DAM Imposition Proofing RIPping Queue management
Pira International Ltd.
Digital Asset Management
Automation of content storage/retrieval, conversion, rights management
interfaces editorial processes with production processes
will typically store XML, PDF, JPEG, JPEG2000
Pira International Ltd.
Turning workflow upside down
“Archive” was the final repository - the end of the workflow
Author
Editor ial proc es s
P age as s em bly
Im pos ition
P latem aking
P rin tingARCHIVE
P D F form at
Correc tion c yc le
HT M L c ode
W eb s erver
W eb brow s er
Pira International Ltd.
Turning workflow upside down
“Archive” was the final repository - the end of the workflow
“Database” is now the centre of activity the source of multiple versions for
multiple media
Author
Editor ial proc es s
P age as s em bly(D T P )
Im pos ition
P latem aking
P rin tingARCHIVE
P D F form at
Correc tion c yc le
HT M L c ode
W eb s erver
W eb brow s er
Authors(S ty les heets or X M Lc ode - M S W ord 11 )
Editor ial proc es sX M L c ode
CO N T EN T D AT ABAS EX M L or P D F v1.3???
P age As s em bly
Im pos ition andRIP
P D F f ilec reation
Im pos ition &P latem aking
Conventionalpr in ting
D igital pr in ting
W eb s erver
W eb brow s er
Correc tion c yc le
Pira International Ltd.
File formats suited to DAM
XML - encodes user-definable structurePDF - encodes typography, page layout (and
optionally structure) JPEG - continuous tone images (RGB,
compressed) JPEG2000 - continuous tone images
50% of size of JPEGs supports CMYK, RGB, ICC profiles multi-resolution capability XML based metadata (inc. IPR rights)
PDFG eneral doc um ent
in terc hange
PDF/XS pec if ic pre-pres sdata in terc hange
PDF/X -1 :1999Blind exc hangeCM YK c olour
des c r ip tion
PDF/X -2N on-blind exc hanges(requires s upporting
data & dis c us s ion
PDF/X -3Colour m anaged data(RG B, CIELab , ICCprofiles and CM YK)
PDF/X -1 :2001
PDF/X -1a :2001P rohibits O P I and f ile
enc ryption(S im pler to us e)
Pira International Ltd.
What is XML?
XML=eXtensible Markup Language Universal format for structured documents Extensible=infinitely adaptable Universal=applicable to all documents Structured=all useful documents have
structure
XML Schema specify the structure of documents and datatypes of each element Encode metadata about a document
Pira International Ltd.
Common applications
Publishing Multi-purposing, multi-media, archiving
Document authoring and editingElectronic commerce transaction processingData transferControl and data acquisition (JDF)MPEG-7 (multi-media metadata)PPML (personalised Print Markup Language)
Pira International Ltd.
Impact of JDF
An XML based metadata format incorporating all admin and technical information about a job
Provides a mechanism to control, monitor, and provide communication between all processes in print production from job submission to delivery
A universal message format Good foundation for non-proprietary Internet based
e-commerce systems Incorporates JMF (Job Message Format) for real
time job status reporting Enables automation of production system setup Automation of estimating
Pira International Ltd.
JDF data flows
Cus tom er data
P r in t Com panyM IS
P roduc tionEquipm ent
P re-pres ss ys tem s
D elivery
P D F Copy data
J obS pec if ic ations
Quo
tatio
n/O
rder
pla
cem
ent
J ob D eliveryInform ation
Mac
hine
setu
p da
taJob status
information
M ac hine s etupdata
Sto
ck le
vels
Job
Sta
tus
Info
rmat
ion
Content c reation P roduc tc onc eption
F inis hing
P rin ting
P latem aking
Im pos ition
C o lo u r m a n a g e m e n tT r a c k in g
e t c
P re-f light
P D F
Editor ial proc es s
D AM
W orksins truc tions
P roduc tion p lan
(Expert s ys tem )Es tim ating
J D F
T ec hnic als pec if ic ation
Adm inis trativedetails
W arehous e
D is patc h/D is tr ibution
M ac hine s etupdata
D is patc hinform ation
Invoic ing
Cus tom er
J M F
Job
Sta
tus
Pira International Ltd.
Overall workflow management
The “missing” functionPlanning, scheduling, monitoring the whole
workflowLive status reportingPro-active notification of departure from planSome contenders:
Agfa Delano Fuji Valiano Open Text Livelink MetaCommunications VirtualTicket
Pira International Ltd.
Conclusion:Key workflow conceptsWorkflow is an all-embracing subject
Copy data, admin data, metadata Impacts on the complete process and supply chain
Automated workflows bring versatility, efficiency and speed
Effective workflows require process integration and intercommunication Non-proprietary and open Need to be standards based e.g. XML, PDF, JDF
Necessary response to customer/market changeNecessary to survive in increasingly competitive market
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