competitors analysis on preply.com case study by alexa malomuzh (preply.com)

Competitors Analysis in SEO

Who is my competitor?

How to identify:

• make SERP research;

• use SEMRush, Similarweb;

• make market research.

Google search results analysis

SEMRush Organic Research

Similarweb - find you competitors

Make a list of TOP competitors and start your analysis

• keywords• content • backlinks profile• traffic

Keyword Research

Find new keywords

Create new pages

Get more traffic

Analyze competitors’ content

• meta-tags optimization• on-page content optimization• source of content update (blog, news, etc.)

Check if your meta-tags are enough optimized

Analyze on-page content

• uniqness• keyword density• video, images, structure, reviews

Make it better

Find new keywords

Get ideas for the blog content

Search traffic growthUse informational queries to get more traffic

Preply Blog Organic Traffic

Backlinks profile analysis

• Referring Domains• Backlink types• Anchor list• Top pages

• Referring Domains• Backlink types

• Anchor list

• TOP pages

Make domain comparison

Get more links and traffic

Analyze traffic

Why do we need it?

• to identify your competitor’s strengths and weaknesses;• to build right marketing strategy;• to realize your full potential and improve it.

Get in touch

Alexa Malomuzh, Head of SEOomalomug@gmail.com