competitors analysis on preply.com case study by alexa malomuzh (preply.com)
TRANSCRIPT
![Page 1: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/1.jpg)
Competitors Analysis in SEO
![Page 2: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/2.jpg)
Who is my competitor?
How to identify:
• make SERP research;
• use SEMRush, Similarweb;
• make market research.
![Page 3: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/3.jpg)
Google search results analysis
![Page 4: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/4.jpg)
SEMRush Organic Research
![Page 5: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/5.jpg)
Similarweb - find you competitors
![Page 6: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/6.jpg)
Make a list of TOP competitors and start your analysis
• keywords• content • backlinks profile• traffic
![Page 7: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/7.jpg)
Keyword Research
![Page 8: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/8.jpg)
Find new keywords
![Page 9: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/9.jpg)
Create new pages
![Page 10: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/10.jpg)
Get more traffic
![Page 11: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/11.jpg)
Analyze competitors’ content
• meta-tags optimization• on-page content optimization• source of content update (blog, news, etc.)
![Page 12: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/12.jpg)
Check if your meta-tags are enough optimized
![Page 13: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/13.jpg)
Analyze on-page content
• uniqness• keyword density• video, images, structure, reviews
![Page 14: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/14.jpg)
![Page 15: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/15.jpg)
Make it better
![Page 16: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/16.jpg)
Find new keywords
![Page 17: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/17.jpg)
Get ideas for the blog content
![Page 18: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/18.jpg)
Search traffic growthUse informational queries to get more traffic
Preply Blog Organic Traffic
![Page 19: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/19.jpg)
Backlinks profile analysis
• Referring Domains• Backlink types• Anchor list• Top pages
![Page 20: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/20.jpg)
• Referring Domains• Backlink types
![Page 21: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/21.jpg)
• Anchor list
![Page 22: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/22.jpg)
• TOP pages
![Page 23: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/23.jpg)
Make domain comparison
![Page 24: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/24.jpg)
Get more links and traffic
![Page 25: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/25.jpg)
![Page 26: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/26.jpg)
Analyze traffic
![Page 27: Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)](https://reader036.vdocuments.us/reader036/viewer/2022081512/58ee86571a28abe24b8b45af/html5/thumbnails/27.jpg)
Why do we need it?
• to identify your competitor’s strengths and weaknesses;• to build right marketing strategy;• to realize your full potential and improve it.