community essence scholarship

Post on 06-Jul-2015

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Marketing Class Project - developed scholarship program for local nonprofit, collaborated with content, designed full presentation

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Carrie Culbertson | Janet Lopez | Scott Rieger | Tou Lee Yang

Teens in ActionCommunity Essence Scholarship Program

Mission is to advance the positive social and emotional development of youth ages 8 – 18 in the Tampa Bay community

Established in 2010

Formerly Known As:

Founded in 1997 in Erie, PA

Teaches a core set of social and emotional attributes, values and skills designed to help children, teens and adults more effectively handle life’s challenges and to succeed academically, socially and professionally

IQ vs EQ

Goals

Social Emotional Learning

Corporate Sponsors

This program is a life changing, positive youth development program for elementary and middle school aged girls that focuses on building strong social and emotional skills, self-esteem, and a life-long commitment to physical activity and healthy living.

Frameworks recruits Hillsborough County School District students and trains them to provide volunteer service hours to organizations such as:

Big Brother Big Sisters of Tampa Bay, Feeding America, ShrinersHospital for Children, The Tampa Museum of Art, The Spring of Tampa Bay and The Crisis Center of Tampa Bay

Revealing Inner Strengths throughEmpowerment (RISE) is a gender-specific,positive youth development frameworkfor middle school students that focuseson developing high social understandingand emotional intelligence (EQ). Alongwith IQ, students are prepared foracademic, relationship and leadershipsuccess as they advance in all their youthand adult roles. Trained facilitators deliverthe program using best practices on socialand emotional learning and single-gendereducation.

Mustang Sallies

Pleased to announce new program offering

The Teens in Action Program offers a one (1) year full tuition scholarship up to $60,000 to a deserving student in the Tampa Bay Area!

Environmental Analysis

No SEL Competition

Partners with other organizations

Economic Concerns

Program Reputation

Low Startup Costs

Brand Consistency

Complexity of Message

External Factors

Economic Impact on Fundraising

Maximum Amount $60k

Maximum Endowment $120k

Market Selection and Segmentation

Frameworks serves and targets youth, ages 8-18, and the intent of our scholarship is to provide an education opportunity for a

deserving teen in our community

38%

23%

39%

Residents Age 25+ with College Education

Some College

College Degree

No College

0% 20% 40% 60% 80% 100%

of 3+ People

w/ Children <18

51%

67%

49%

33%

All Households

Target Households

The scholarship will be administered and awarded through a board of individuals appointed by Frameworks of Tampa Bay Inc. and will be available solely to the participants of the Teens in Action program.

Only those participants may apply for the scholarship.

Break Even Analysis

Projected Costs:

Two-Year Scholarship Endowment $120,000Event Venue Costs including Gratuities $ 30,000Plaques for Donor Recognition $ 1,500Fundraising expense increases $ 50,000

TOTAL COSTS $201,500

Break Even Analysis

Projected Revenues:

Scholarship Sponsorship $ 60,000Corporate Sponsorship Table Sales $ 50,000Corporate Table Sales $ 50,000Individual Ticket Sales $ 14,000

TOTAL REVENUES $174,000

The event is expected to result in an average donation of $580 per individual donor. Based upon this, we will need an additional 48 donations of this amount in order to break even.

The goal of the annual fundraising event for the Teens in Action Community Essence Annual Scholarship Program is to raise the funds for two college scholarships.

For Sale

Corporate Sponsors

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