communications & promotions division. advertising marketing materials web development public...

COMMUNICATIONS & PROMOTIONS DIVISION

• Advertising• Marketing Materials• Web Development• Public Relations• Event Marketing and Trade Shows• Marketing Missions• Governor’s Trade Missions

COMMUNICATIONS & PROMOTIONS

• Dark between FY03-FY06 and FY09

• Limited advertising in FY07 & FY08

Targeted print campaign supporting marketing initiatives• Global Logistics• Plastics• Distributed Services • Modeling & Simulation

ADVERTISING

• Governor-supported Best State for Business Strategy

• March-May 2008• NBC’s Meet the Press• CNBC• The Golf Channel• Forbes.com

• Corporate Partners • Dominion Resources• MeadWestvaco • Norfolk Southern

ADVERTISING

No advertising funds allocated for the foreseeable

future

ADVERTISING

• Project Announcements/Governor’s Events• Media Relations

Suzanne West Christie Miller

PUBLIC RELATIONS

• Commerce Quarterly• Ongoing communication

with Virginia’s legislative and ally communities

PUBLIC RELATIONS

• Aggressive outreach program• Media Tours

Energy Tour-2008

Wood Products Tour-2008

PUBLIC RELATIONS

• Produce print and electronic marketing materials to equip sales staff

• General and target industry marketing materials

• Maintain diverse business photography library

COLLATERAL MATERIALS DEVELOPMENT

• Development History– Activated February 1997– Current website launched

August 2008– Additional improvements

include a reprogramming of VirginiaScan, the site’s innovative site selection search tool

WWW.YESVIRGINIA.ORG

• Web Traffic – September 2009– More than 162,000 page views per month– Nearly 60,000 visits– Nearly 13,000 unique visitors– 32% Direct Traffic – 25% Referring Sites (inbound links)– 43% Search Engine

WWW.YESVIRGINIA.ORG

Governor Kaine works the room

Marketing events with prospects

• Conduct special events for relationship building with high level corporate prospects

EVENT MARKETING

• SEUS/Japan Conferences• The Virginia Executive

Reception

EVENT MARKETING

• Organize, handle logistics, conduct events at trade shows worldwide.

• Plastics News Executive Forum

• Automotive News World Congress

• International Woodworking Fair

• Data Center World Expo

INDUSTRY TRADE SHOWS

Chuck Rogers

• Call Center in facility provided by Verizon

• Organize geographic and industry-based missions with teams of project managers and allies

• Appointment-setting at trade shows and follow-up

• Two pilot programs Industry focused mission “Virtual” marketing mission

MARKETING MISSIONS

• Nearly 90,000 outbound calls placed in FY09

• Have generated 87 Decisions for Virginia totaling $1.3 billion in investment

• 10,584 jobs announced

MARKETING MISSIONS

• Organize Governor’s economic development trade missions

• Governor Kaine traveled to Israel and Morocco as guests of their governments in April 2009.

• While in the Mid-East, a prospect visit was made in Dubai

Mary Kay Land

GOVERNOR’S TRADE MISSIONS

Governor Kaine meets with Israel President Shimon Peres

Touring Liebherr plant in Germany

GOVERNOR’S TRADE MISSIONS

COMMUNICATIONS & PROMOTIONS DIVISION

THANK YOU