communications & promotions division. advertising marketing materials web development public...
TRANSCRIPT
COMMUNICATIONS & PROMOTIONS DIVISION
• Advertising• Marketing Materials• Web Development• Public Relations• Event Marketing and Trade Shows• Marketing Missions• Governor’s Trade Missions
COMMUNICATIONS & PROMOTIONS
• Dark between FY03-FY06 and FY09
• Limited advertising in FY07 & FY08
Targeted print campaign supporting marketing initiatives• Global Logistics• Plastics• Distributed Services • Modeling & Simulation
ADVERTISING
• Governor-supported Best State for Business Strategy
• March-May 2008• NBC’s Meet the Press• CNBC• The Golf Channel• Forbes.com
• Corporate Partners • Dominion Resources• MeadWestvaco • Norfolk Southern
ADVERTISING
No advertising funds allocated for the foreseeable
future
ADVERTISING
• Project Announcements/Governor’s Events• Media Relations
Suzanne West Christie Miller
PUBLIC RELATIONS
• Commerce Quarterly• Ongoing communication
with Virginia’s legislative and ally communities
PUBLIC RELATIONS
• Aggressive outreach program• Media Tours
Energy Tour-2008
Wood Products Tour-2008
PUBLIC RELATIONS
• Produce print and electronic marketing materials to equip sales staff
• General and target industry marketing materials
• Maintain diverse business photography library
COLLATERAL MATERIALS DEVELOPMENT
• Development History– Activated February 1997– Current website launched
August 2008– Additional improvements
include a reprogramming of VirginiaScan, the site’s innovative site selection search tool
WWW.YESVIRGINIA.ORG
• Web Traffic – September 2009– More than 162,000 page views per month– Nearly 60,000 visits– Nearly 13,000 unique visitors– 32% Direct Traffic – 25% Referring Sites (inbound links)– 43% Search Engine
WWW.YESVIRGINIA.ORG
Governor Kaine works the room
Marketing events with prospects
• Conduct special events for relationship building with high level corporate prospects
EVENT MARKETING
• SEUS/Japan Conferences• The Virginia Executive
Reception
EVENT MARKETING
• Organize, handle logistics, conduct events at trade shows worldwide.
• Plastics News Executive Forum
• Automotive News World Congress
• International Woodworking Fair
• Data Center World Expo
INDUSTRY TRADE SHOWS
Chuck Rogers
• Call Center in facility provided by Verizon
• Organize geographic and industry-based missions with teams of project managers and allies
• Appointment-setting at trade shows and follow-up
• Two pilot programs Industry focused mission “Virtual” marketing mission
MARKETING MISSIONS
• Nearly 90,000 outbound calls placed in FY09
• Have generated 87 Decisions for Virginia totaling $1.3 billion in investment
• 10,584 jobs announced
MARKETING MISSIONS
• Organize Governor’s economic development trade missions
• Governor Kaine traveled to Israel and Morocco as guests of their governments in April 2009.
• While in the Mid-East, a prospect visit was made in Dubai
Mary Kay Land
GOVERNOR’S TRADE MISSIONS
Governor Kaine meets with Israel President Shimon Peres
Touring Liebherr plant in Germany
GOVERNOR’S TRADE MISSIONS
COMMUNICATIONS & PROMOTIONS DIVISION
THANK YOU