communications 2.0 bootcamp

Communications 2.0

Boot Camp

Putting Web 2.0 & Social Media To Work

For Foundations

12 PlatformsAnd How To Use Them

Why Use Social Media

Great way to tell and share stories

Now mainstream

More effective and engaging

Sustainable & green

Cost-efficient and scalable

Starts conversations

Invites people into your org

Assists with transparency

Can become viral

Trackable, measurable and ROI

?

Why You Should Care

In 2005, 8% of adults had a social network profile. Today, nearly 40% do.

Nielsen reports that 142 million Americans use social media, largest in the world

Usage (time spent) increased 86% over last year

!

“If you are online, you are using social media.”

Universal McCain Comparative Study on Social Media Trends

1. Facebook

The “standard” for social networking, social media, social content

500 million users

500 billion minutes/month

135 friends average

How To Use Facebook

Build official, branded “fan” page with info on organization, mission

Find fans to “like” your page

Post updates and news regularly on you and grantees

Upload videos and photos

Promote and publicize events

Open up your page to allow fans to post, comment & discuss

Use surveys

How To Use (cont.)

2. Twitter

Real-time micro-blogging using phone, computer, tablet

106 million+ users

300,000 new accounts every day

97% have less than 100 followers, follow less than 100 Twitters

55 million Tweets per day

140-character text-messages with short links to photos, videos, URLs, blogs,

How to Use Twitter

Set up an official Twitter feed with custom background and @YourOrganization handle

Post daily updates, links to interesting articles, grantee information

Create a TwitterList of @handles for organization’s staff, partners, supporters, grantees

Use “Twitterholic.com” to find and connect with top tweeters in your area

Reply, retweet and join discussions

Recruit staff, volunteers, supporters, grantees

Promote an event, campaign, movement, issue

How to Use (cont.)

3. Mobile & Smartphone

A “Swiss army knife” phone that provides Internet access & browsing, GPS & location, email, audio, video, photo, SMS text-messaging, calendars, contacts applications – and oh yes, making telephone calls

iPhone, Blackberry, Droid (Google)

Predicted to overtake “regular” phones w. 50% penetration by 2011

285 million mobile users now (60 million of which were “smart”)

Becoming the new standard for mobile communications

How to Use Mobile

Make your website “mobile” friendly so it can be easily viewed on mobile devices (no Flash)

Partner with cause-related apps such as CauseWorld to promote a cause, raise funds

Integrate usage of your Facebook, Twitter accounts on mobile platforms

Build an “off-the-shelf” iPhone app that aggregates your content from multiple RSS feeds using AppMkr

Create a custom app for iPhone, Droid

3. Mobile & Smartphone

4. YouTube & Video Sharing

Video sharing and hosting website

2 billion views a day, nearly double primetime audience of all TV networks combined

24 hours new video uploaded every minute

Avg person spends 15 minutes a day on YouTube

More video in 6 months than networks have created in 60 years

How to Use YouTube

Buy Flipcams at nonprofit rate and start making videos of what you & grantees do

Create 15 second opening with logo, music, brand

Keep videos short, fun, compelling

Average YouTube video is 19 seconds!

Create branded, custom YouTube channel

Post videos, share on Facebook, Twitter, website, email, newsletter

Invite supporters to upload video responses, comments

How to Use Video (cont.)

Set up other video platforms✼ Vimeo, Blip.TV, Brightcove

Use TubeMogul to distribute one video to all platforms at once, maximizing content distribution

Distribute as “podcast” on iTunes and other podcast portals using FeedBurner

Track views and learn what sticks

How to Use YouTube

5. Blog

A blog is…✼personal diary✼daily pulpit✼collaborative space✼political soapbox✼breaking-news outlet✼collection of links✼memos to the world✼Whatever you want it to be!

50 million and counting

How to Use a Blog

Real power is a blog’s ability to “push” content out into “blogosphere”

People can find posts, enter conversations

Maintain regularly – pick a frequency

Pick a content approach and strategy

Identify internal “owners” or collaborative owners

Find, link and cross-link with other blogs

Integrate with Website, social media

5. Blog

6. Web 2.0

Websites that move away from static pages toward dynamic✼Flash, javascript or HTML 5

animation✼Shareable ✼ Interactive✼Customizable home pages✼RSS feeds to push content✼Searchable databases / custom

information✼Media (video, podcasts, audio)

How to Use Web 2.0

Add animated player of photos of grantees

Add “ShareThis” widget to facilitate social sharing

Integrate blog into website

Feature video(s) of grantee

Subscribe to RSS feeds, podcasts

Create searchable database of grantees

6. Web 2.0 site

7. Online Annual Report

A “flip-able” page-turning PDF

Embedded audio, video

Interactive with polls, hyperlinks, email, sharing

Trackable and measurable

Print-on-demand options

Green

Scalable and viral at no cost

How to Use Online Reports

Community reports with video stories on grantees

Annual reports with financials, foundation information

Animated charts and graphs to bring foundation mission to life

Self-publish magazines, whitepapers

8. ePR & Community

Engage with your community online✼ Yelp! Community sharing and

rating✼ Google Places

Reach out to online local websites and newspapers, i.e. YourHub and MetroMix

Issue ePress Releases✼ Free-press-release.com✼ PRLog.org

How to Use ePR & Community Sites

Set up and “claim” your organization on popular local sites✼Yelp!✼Google Places✼FourSquare✼Yahoo Local

Build online ePR distribution list✼Websites, newspapers, bloggers✼Free ePR sites✼No excuses: send ‘em!

8. Community Sharing

9. eNewsletter

Regularly distributed electronic newsletter with current information

Subscribers (for free)

eNewsletter/eMail services✼Vertical Response✼ConstantContact✼Emma Mail

How to Use eNewsletter

Set up a graphic, bold template

Build subscription base✼ Have subscribe button on home page

Embed multimedia✼ Video “play” window but not actual video;

won’t go through spam

KISS (Keep it simple & sincere)✼ Honest voice, breezy, newsy

Allow for unsubscribe

Don’t overwhelm: monthly or qrtly

Monitor open-rates and clicks & learn

9. eNewsletter

10. Content Sharing

You’ve got content – now share it!

Videos (we’ve talked about)

Photos on flickr

Presentations on Slideshare

Live video webcasts on uStream

Live radio show on BlogTalkRadio

Conference calls on Skype, ReadyTalk

10. Content Sharing

11. Listening & Polling

“Listen” to what people are saying about your organization, grantees and issues✼ On blogs, Tweets, discussion boards,

forums

Poll your audience with interactive online surveys✼ E.g. SurveyMonkey

Many free listening and polling tools✼ GoogleAlerts ✼ Search.Twitter.com✼ SocialMention✼ Spy, ViralHeat, FiltrBox

11. Listening & Polling

12. Engagement & Mobilization

Social networking software and websites that help you to:✼Raise awareness✼Create engagement on an issue

or cause✼Spread information and support✼Get votes✼Raise funds✼Mobilize!

How to Engage & Mobilize

Start a petition drive on Twitter using Act.ly

Create events, polls on your Facebook page

Raise funds for your cause on CauseWorld (website and app)

Promote an event with EventBrite

Use SpredFast and SmallAct to reach across multiple social media platforms to engage and mobilize

12. Engagement & Mobilization

13.Other

Your ideas?

Other services?

The next best thing?

Social Media GameThe Social

Media Game

CONGRATULATIONS

YOU ALL NOW WORK FOR A NEW ORGANIZATION:

GetSmartNow Foundation

GetSmartNowMISSION

To provide college scholarships to financially disadvantaged students who excel academically.

Group Exercise

Each group given a communications goal

Each group has 90 points to “spend” to accomplish goal through communications platforms

“Playing cards” distributed to help guide group decision-making

Each group will report back to share its communication strategy

Additional Resources

Twitter

✼Search.Twitter.com – find topics of discussion✼Act.ly – petitions on Twitter✼Tweetdeck – organize, manage and publish tweets✼HootSuite – organize, manage and publish tweets✼Bit.ly or Tinyurl.com – create shortened URL links✼TwitPic – share photos✼Twitalyzer –monitor Twitter stats, influencers✼Mr. Tweet – find influencers✼Klout – influencer cultivation✼FriendorFollow – influencer cultivation

Free Listening & Monitoring

✼ GoogleAlerts – on any topic✼ GoogleReader – RSS reader✼ SocialMention – all user-generated content✼ Technorati –blogs✼ Spy – all user-generated content✼ FiltrBox – social media mentions✼ vViralHeat – social media mentions✼ Backtype –blog comments✼ YackTrack – social media comments✼ Boardtracker – alerts on discussion boards✼ Twilert & Tweetbeep – Twitter mentions✼ FriendFeed – social aggregator✼ YahooPipes –blog and topic monitor

Paid Listening & Management

✼Radian6 – comprehensive listening and tracking✼SpredFast – comprehensive social media management ✼SmallAct – web software specifically for non-profits to

help them raise money, find supporters and maximize social media

Fundraising & Engagement

✼Crowdrise – fundraising website, community, gaming✼Convio – marketing, fundraising, advocacy for

nonprofits✼FirstGiving – fundraising ✼FourSquare – cause related iPhone app✼ChipIn – widget used in fundraising w. “donate” button✼GlobalGiving – online marketplace for philanthropy✼Change.org – empowers people to take action✼Givezooks – support a cause in minutes✼YourCause – fundraising through personal web pages✼ JustGive – remove barriers to charitable giving✼SixDegrees.org – spread a ripple of good✼SocialVibe – micro-fundraising through social media

Other

✼LinkedIn – professional networking✼EventBrite – event management✼Upcoming – event management✼MobileCommons – SMS text messaging campaigns✼TextMarks – SMS text messaging campaigns✼AppMkr – “off-the-shelf” iPhone apps✼Ning – build your own social network ala Facebook✼Brightkite – geolocation website and app ✼Gowalla – geolocation website and app

Contact orFollow Me

Rob Simon, President(303) 641-0946rob@burstmarketing.com@burstmarketing

Contact orFollow Me

Josie BurkeDirector of Communications(719) 577-5750jburke@elpomar.org