best practices for teamraiser communications p2p bootcamp 2013
DESCRIPTION
Peer-to-Peer Boot Camp Webinar Series. Over the course of two weeks, our boot camp instructors helped webinar attendees bulk up the number of participants at their fundraising events, increase reps with improved participant retention, power lift by turning participants into fundraisers, and hit a personal record for funds raised for their organizations.TRANSCRIPT
Stay on Track: Best Practices for TeamRaiser Communications By: Nancy Palo
Today’s Training…
Pieces of TeamRaiser Equipment to Use to Communicate With Your Fundraisers
Ways to Optimize Your WYSIWYG
Target Areas to Segment
737
Today’s TrainerNancy Palo, Senior ConsultantBlackbaud
Twitter:@fundraising101
Your TeamRaiser Communication Equipment
Three Ways to Email
•Across Luminate Online
•A/B Testing
Email Campaigns
•Specific to each TeamRaiser
•Built in Segmenting Tools
Coaching Emails
•Only available in EMC
•Easy to Use Templates
Email Express
Email Campaigns Best PracticesUtilize A/B Testing
1 CLICK
25 CLICKS
Sample Audience Remainder of Audience
SUBJECT LINE B
Coaching Email Best Practices
Utilize the built in segmenting features to send targeted messages to specific audiences.
Utilize the component, conditional and personalization features in the WYSIWYG to make your message relevant.
Email Express Best Practices
Create a variety of templates for your users to choose from
Use the tool for both volunteers and fundraising staff that have limited technical skills
Autoresponders
Autoresponder Best PracticesAutomate a large percentage of your communication plan
Use conditionals
Participants can’t opt-out
Optimize Follow-Up Autoresponders
Instantly Acknowledge Fundraisers with Milestone Messaging and Badges
Fundraising Milestone
• Fundraiser reaches defined dollar amount
Email Message
• Email is sent to fundraiser to acknowledge milestone
Fundraising
Badge
• A digital image appears the fundraiser’s Personal Page
Milestone Best Practices
Celebrate, Share & Inspire
Create milestones messages without badges at mid-level intervals
Add Team milestones!
Team Milestones
Communicate With Your Fundraisers in the Participant Center
Participant Center Best PracticesCreate dynamic experiences for your fundraisers
Provide fundraising resources
Utilize Newfeed
Promote Team Captain Message area
Provide Email Templates For Your Fundraisers with Suggested Messages
Suggested Messages
Keep the messages simple
Do not include [insert here] or blanks for the fundraiser to fill in
Provide templates for multiple audiences and timeframes
How to Optimize Your WYSIWYG
What You See Is What You Get
Optimizing the WYSIWYG
Components
Personalization
Conditionals
Components
You can embed several different types of TeamRaiser components in the email message content to keep the event fundraising information and data dynamically updated. Updates happen when the email message is sent.
•TeamRaiser event-specific components for placing details about the event, organization, coordinators and sponsors, milestones assigned within the event, and so on directly on pages to avoid updating this information in several places if it changes.
•Participant Center Log-Ins
•Status information about the top performers, amount raised, and number of donations and registrants in an event
Blackbaud Confidential 21
Promote Competition in communications using components
REAL TIME UPDATES
Personalization
Blackbaud Confidential 23
Personalization Best Practices
Conditionals
Blackbaud Confidential 25
Conditional Best Practices
Drive next steps based on previous actions
Acknowledge fundraisers for achievements
Create dynamic content for each of your audiencesBlackbaud Confidential 26
Target Areas to Segment
Target Area: Email Audience
Target Area: Participant Types
Target Area: Registration
Target Area: Donations
Target Area: Emails
Target Area: Unconfirmed Gifts
Target Area: Teams
Additional Resources
Luminate Online Help
http://customer.convio.com
www.npEngage.com
Questions?
Blackbaud Confidential 39