communication
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S
CommunicationPDPR 1st Semester S.Y. 2011-2012
What is Communication?
” Communication is transfer of information from one person to another, whether or not it elicits
confidence. But the information transferred must be understandable to the receiver
– G.G. Brown.
What is Communication?
“Communication is the intercourse by words, letters or messages”
- Fred G. Meyer.
What is Communication?
giving, receiving or exchanging ideas, information, signals or messages
Using media to enable individuals or groups to persuade, to seek information, to give information or to express emotions.
Berlow’s Model of Communication
Source
Communication skills – It is the individual’s skill to communicate (ability to read, write, speak, listen etc…)
Attitudes – The attitude towards the audience, subject and towards oneself for e.g. for the student the attitude is to learn more and for teachers wants to help teach.
Knowledge- The knowledge about the subject one is going to communicate
Source
Social system – The Social system includes the various aspects in society like values, beliefs, culture, religion and general understanding of society. It is where the communication takes place .
Culture- Culture of the particular society also comes under social system.
Encoder
The sender of the message (message originates) is referred as encoder, so the source is encoding the message here.
Message
Content – The beginning to the end of a message comprises its content.
Elements – It includes various things like language, gestures, body language etc, so these are all the elements of the particular message. Content is accompanied by some elements.
Treatment – It refers to the packing of the message. The way in which the message is conveyed or the way in which the message is passed on or deliver it.
Message
Structure- The structure of the message how it is arranged, the way you structure the message into various parts.
Code- The code of the message means how it is sent in what form it could be e.g. language, body language, gestures, music and even culture is a code. Through this you get/give the message or through which the communication takes place or being reached.
Channel
It is nothing but the five senses through this only we do. The following are the five senses which we use Hearing Seeing Touching Smelling Tasting
Whatever communication we do it is there either of these channels.
Channel
For the modern era Channel is also the medium used to communicate. Examples of this are:
MEDIA TV Radio Newpaper Etc.
Decoder
Who receives the message and decodes it is referred to as decoder.
Reciever
The receiver needs to have all the things like the source.
This model believes that for an effective communication to take place the source and the receiver needs to be in the same level.
Criticisms:
No feedback / don’t know about the effect
Does not mention barriers to communication
No room for noise
Complex model
It is a linear model of communication
Needs people to be on same level for communication to occur but not true in real life
Main drawback of the model is that the model omits the usage of sixth sense as a channel which is actually a gift to the human
Aristotle's Model of Communication
Aristotle's Model of Communication
Elements of Aristotle's Model of Communication are: Speaker Speech Occasion Audience Effect.
Interaction theory of Communication
Circular model of communication
Interaction theory of Communication
In the modern age the importance of this theory is steadily increasing in the field of management, because one can receive the reaction on the message sent, and if it remains any doubt or discrepancy it can be removed.
Levels of Communication
Intrapersonal Communication
Interpersonal Communication
Mass Communication
Types of Communication
Written Communication
Oral Communication
Written CommunicationTitle (Optional)
Introduction
Body
Summary and/or Ending
ApplicationGet 1 whole sheet of paper
Write an essay about your strengths and weaknesses. How will you use your strengths in order improve
your weaknesses.How will you use your skills in the future field of
work you ought to take.
ApplicationMust have a creative titleMinimum of 3 paragraphs
Can be informal or formal Formal Oral Communication –
Just like written communication it has: Introduction Body Summary and/or Ending
Oral Communication
In oral communication there are more things to consider What is the main message you want to get
across Who your audience are?
Oral Communication
Unlike in written communication the audience sees you They can see how you..
Talk Sit/or stand React Partner your words with your hand gestures
ALL THE FACTORS LISTED ABOVE WILL AFFECT THEIR REACTION TO YOUR MESSAGE.
Oral Communication
Research – You have to know 1.) what you are going to talk about 2.) who you will talk to
Make an outline of your whole speech Supply the needed information in your outline
then make a printed copy in bullet form Practice in front of the mirror Stand tall. Be Confident.
TIPS WHEN MAKING AND DOING A SPEECH:
REMEMBER THAT YOUR AUDIENCE DOES NOT KNOW THE SPEECH YOU
WROTE. THEY WILL NOT NOTICE SIMPLE MISTAKES UNLESS YOU LET IT SHOW IN
YOUR FACE AND GESTURES.
TIPS IN MAKING AND DOING A SPEECH:
Each will have to pick out a paper in the bowl
This will contain a common and practical topic
Everyone will be given 5 mins. to prepare a 3minute speech that will be presented in front of the class.
APPLICATION
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