communicating your chapters message - templates to get you started

Communicating Your Chapter’s Message

Templates To Get You Started

December 18, 2009

Eddie Vidal – VP Communications HDI SE Region

What are we doing?

• Standardizing and Best Practices – Blueprints

• Building templates at the Southeast Regional level to share with local chapters

• Teamwork

• Collaboration

• Behind the scenes work

• Processes

Getting Started • Marketing Flyer

• 30 second Elevator pitch

• Chapter Logo

• Email signature template

• Business Cards

• Word Document template

• PowerPoint template

• Banner

• Web Site

Marketing Flyer

• One page or tri-fold

• Benefits of HDI National

• Benefit of local chapter and why you should join HDI

• Contact info for membership and/or officers

• Mission or vision statement

• Member Organizations

• Links back to your website

• 30 second elevator pitch for members and/or vendors

• Design of flyer bright, colorful and enticing the individual to want to read it

• Quality of paper is important too, unless going GREEN

HDI 30 Second Elevator Pitch

• Stating who your chapter is

• What your chapter is trying to do

• What value you add to the audience you are trying to reach

• Each board member be able to state the pitch

• Believe in what you are stating

• State it with enthusiasm

• Place it on your web sites, marketing materials, etc

30 Second Pitch

HDI of South Florida is a young and lively community of IT Service and Support professionals, focusing on sharing knowledge, experiences and relationships.

Our 2009 meetings are held quarterly in the Miami-Dade county area. Currently we have in excess of 100 members representing greater than 50 top South Florida companies across different industries.

Join us and be part of the fun, exchange ideas and grow together in this young exhilarating community.

Logos – Local Chapter Branding

• Transmits immediate recognition

• One aspect of a company's commercial brand

• Shapes, colors, fonts, and images usually are different from others in a similar market

• Logos are also used to identify organizations and other non-commercial entities.

Logos – Local Chapter Branding

• Chapter logo should connect to the HDI logo and reflect the unique culture of the local community

• Many local chapter websites use a banner picturing a local cityscape and the HDI logo

• Logo can be used in many areas to increase professionalism and promote the chapter.

Sample Logos

Logo Usage

• Table skirt

• Banners

• Bug or watermark on chapter documents

• Business Cards

• Document templates

Meeting agendas

Minutes

PowerPoint presentations

Email Signature Template

• Include your current organizational role and HDI title/position

• Combine both roles in one email signature Promotes your range of talent inside and outside your

organization Provides a glimpse of the knowledge and/or responsibility

you can share with your peers. Will open doors and help build relationships

• Suggested items to Include in your signature Web site links to your HDI web site and HDI email address LinkedIn or Twitter accounts Quote from a famous person or a statement you believe in

Email Signature Samples Dan Wilson

HDI Member Advisory Board

Chair

HDI Motown President

O: 248-754-5113

C: 248-303-5886

Join my network on LinkedIn

Darien Chimoff President, HDI Atlanta www.hdiatlanta.org Help Center Manager Alston & Bird, LLP 1201 West Peachtree Street Atlanta, Georgia 30309-3424 404-881-7041 darien.chimoff@alston.com

Eddie Vidal President, HDI South Florida Chapter

VP Communications HDI Southeast Region Manager, Enterprise Services Support

Information Technology • User Support Services (USS) University of Miami

Office: (305) 284-4760 • Cell: (305) 439-9240 • Email: evidal@miami edu or evidal@soflahdi.com

USS Homepage: www miami edu/eus • HDI Homepage: www soflahdi.com

Business Cards

• Custom business cards provide local chapter officers the opportunity to maximize their networking efforts in support of their local chapter. In addition, it promotes the feeling of professionalism and cohesiveness among the team.

• Many chapters create their own template and print their business cards or order free business cards online at a site like www.vistaprint.com.

Front of Business Cards

• Local Chapter logo

• Officers Name

• Chapter Name if logo does not provide it

• Chapter title or role

• Contact phone number

• Email address

• Web site address

• For more advanced features include a background or design on the card

Back of Business Cards

• The back of a business card normally goes unused. Take advantage of this space and be creative Listing of membership levels and benefits

Day/time of meetings

Chapter mission, value, goals, benefits

Free Meeting Coupon

Listing of all officer positions & contact e-mail

30 second elevator pitch

Creating a Business card in Microsoft Word 2007

• Click the Microsoft Office 2007 Button, select New then click Installed Templates. All the templates currently installed on your computer will be listed

• Highlight the template you want to use and click Create. A new file will open in the template you’ve selected

Creating a Business card using Avery Templates

• Go to the Avery web site located at www.avery.com

• Card Samples, Front and Back from Tampa

HDI Tampa Chapter

“Focused on the continuous improvement of the support

industry and its best practices”

http://www.hditampabay.com rsvp@hditampabay.com

The Tampa Chapter meets the third Tuesday in January, March, May, July, and September.

Our Analyst of the Year Awards Gala is held in December.

If you are interested in Speaking, Sponsorship or

Membership, please contact us at

rsvp@hditampabay.com

Sample Business Cards

Word Template may include the following

• Header with HDI Logo • Water mark with logo • Chapter Logo within the document • Standardize on font, font color and font size

Banner

• Powerful way to draw attention to your chapter

• Make an impact and generate excitement

• Use at other meetings and events

• Include the following: Logo

Chapter Name

Web Site Address

Contact information

Pre-Meeting Touch Points

• 45/30/15/7/1 Day(s) out

• No repeat emails to attendees who RSVP’d

• Reminder 2 days out

• Newsletter

• Press Releases

• Leverage other groups

• Phone Calls

Post Meeting Touch Points

• Thank you for attending

• Sorry you missed the meeting

• Newsletter distribution

• Post pictures, presentation slide decks on web site, LinkedIn and Facebook

Web site traffic heaviest day after meeting

• Post meeting Survey online and comment section

• Contact Volunteers

Web Site

• Determine purpose of site

• Similar to Marketing Flyer but more interactive

• Communicate who you are and what you do

• Include meeting pictures

• Post Slide decks

• User Friendly

• Publish Metrics

Now What?

• Baby Steps

• Teamwork

• Hire the right people

• Attitude

• Ask for help

• Steal from others

Questions

Contact Information

• Eddie Vidal

• 305-439-9240

• eddie_vidal@yahoo.com

• evidal@miami.edu