communicating with impact: the key to positive impact · communicating with impact: the key to...

Communicating with Impact:

The Key to Positive Impact

CPA Leadership Forum

Chad Cook, Chief Catalyst, Cook Consulting LLC

Katherine Burik, Partner, The Interview Doctor, Inc.

Communicate effectively

Your ability to convey a message

effectively is the first step in

getting things done.

Action

Communication is about

ACTION

Instructions

Information Action

Positive impact

Learn how to:

Craft succinct messages

Active listening

Clarify, rephrase and reinforce

Paraphrase

Emphasize the “critical few”

Who is the best

communicator you

What made them

special?

Set the stage

Solutions

Set the stage

Solutions

Opportunities

communication

Many models

Most models

assume a

perfect world

with no obstacles

We do not live in

a perfect world

How frequently do you feel

people do NOT get the

message you intended?

1. People always

understand me!

2. 25%

3. 50%

4. 75%

Quiz Time

Purpose of communication

Send your message effectively

so you can

Create new or better awareness

Spread understanding

Connect

Mehrabian’s 3 V’s

How you say it is as important

as what you say

Which V carries the

meaning for others:

1. Verbal

2. Vocal

3. Visual

Quiz Time

Surprised?

Verbal 7% to 11%

Vocal 38% to 45%

Visual 44% to 55%

Impact?

It is not what we say

but how we sound

what we look like

when we say it!

Problems with

communication

Remain assertive

Must have balance

Be respected

Respect

others

Problems with

communication

Reciprocal Relationships

Problems with

communication

Focus on what you can control

Set the stage

Solutions

Be personally

accountable for

getting the

message across

Leverage…

Clarity

Repetition

Focus…

on one topic at a time

More words do not help

Be succinct

Clarify…

the topic and intent

Don’t beat around the bush

What do you want and why

Repeat…

Reinforce your point

Say it in a different way if

needed

Different

techniques for

Different forums

One-to-One with

impact

“Harry the Hat”

The Four Questions

• What questions?

• What changes?

• What concerns you?

• What engaged you?

What other techniques can

you use to magnify your

impact?

1. Leave behinds

2. Checklists

3. Pictures

4. Examples

5. Other ideas work better

Quiz Time

One-to-One with impact

Ask questions

Ask for ideas before you talk

Remove distractions

What else?

Increase complexity?

Small groups are more complicated

Small groups

Preparation is critical

Small Groups

Know what you want

Prepare ways to get

at it in the discussion

Small Group

Send a tickler

before meeting

Follow up during

presentation

Small Group

Involve others in

your presentation

Ask the Four Questions

• What questions?

• What changes?

• What concerns you?

• What engaged you?

Small (and large) groups

Hot buttons!!

Evoke emotions that might

derail your communication

Avoid bear traps

Figure out in advance if you

Large Groups

More challenging

More distractions

Less control

Large groups

Simple clear handouts

Large groups

PowerPoint

sparingly

Large groups

Be visual so people focus on you!

Increase impact

Impact

Right words

Vocal variety

Body language

Would it have the same impact?

Impact?

Break into small

groups to

discuss

Bring questions

to larger group

The point of communicating

in small or large groups is the

cool PowerPoint

presentation.

1. True

2. False

Quiz Time

Set the stage

Solutions

Visuals

Metaphors

Stories

Visuals

Create impact if used

appropriately

Make audience focus on

…not your slides!

Easels and whiteboards

Capture ideas

Visual

Small or large groups

Posters

Residual images that

reinforce your points

Metaphors Make your case with

descriptive words and

pictures

Think of an important

communication you

have coming up.

What metaphor could

amplify your

message?

Memorable images

Residual memory

Wiggle room

Interpretation

Simplicity

Separation

A turn of phrase…

…cauterize the wound

…banks are paralyzed

…corporate fitness looks like anorexia

…defending rubles bleeds its reserves

…desperately seeking a cure… medicine

is cash

Stories Engage, personalize, and share

Teaching stories

Vision stories

Active listening

Ask questions

Find common ground

Engage and build trust

Which of these active

listening skills have you

used effectively?

1. Silence

2. Paraphrasing

3. Asking questions

4. Eye contact

5. Note taking

Quiz Time

What other ways do

you actively listen?

Written communication

Hand-written

E-mail and texting

Least impact

Voice mail

Antiquated?

Social Media

Increase

impact to

magnify your

message!

Actively listen

State ideas clearly

Make connections

Build relationships

Effective

communication

makes something

happen!

this session

useful to you?

Show Hands

Questions?

Katherine Burik, Partner, The Interview Doctor, Inc.®

www.interviewdoc.com 330-495-2337

Chad Cook, Chief Catalyst, Cook Consulting Group, LLC

www.cookconsulting.biz (330) 329-3137

Communicating with Impact:

The Key to Positive Impact

Katherine Burik, Partner, The Interview Doctor, Inc.®

www.interviewdoc.com (330) 495-2337

Chad Cook, Chief Catalyst, Cook Consulting Group, LLC

www.cookconsulting.biz (330) 329-3137

CONNECT WITH US ON LINKEDIN!

What is your favorite visual

1. Whiteboard or chalk

2. PowerPoint

3. Easels

4. Flip charts

5. Handouts

Quiz Time

Which statement resonates? 1. “Merrill Lynch is still struggling to

cauterize its wounds, even after taking $46 billionof write-downs...”

2. “Chinese banks have also largely escaped the problems which have paralyzed credit markets elsewhere.”

3. “What was once seen as evidence of corporate fitness for the moment looks like anorexia.”

4. “Defending the ruble from further depreciation will bleed its reserves.”

5. “All are desperately seeking a cure. And the most attractive medicine on offer looks like cash.”

Quiz Time

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