communicate your belief

Communicate your belief

Carlos de Paladella

martes, 25 de febrero de 14

What  do  we  do

How  do  we  do  it

Why  do  we  do  it

martes, 25 de febrero de 14

What  do  we  do

How  do  we  do  it

Why  do  we  do  it

We all know...

Some know...

A few know...

martes, 25 de febrero de 14

Why

How

What

We communicate: what and How

We need to improve on the: Why martes, 25 de febrero de 14

What, How  messages  go  to  our  Language  Center

Why  messages  go  to  our  Limbic  Center

martes, 25 de febrero de 14

Language  Center  is  the  ra7onale  maker

Limbic  Center  is  the  decision  maker

Why What, How

martes, 25 de febrero de 14

Who  communicates  differently?

martes, 25 de febrero de 14

Think different

martes, 25 de febrero de 14

I have a dream

martes, 25 de febrero de 14

Why

How

What

They communicate their belief

...and they inspiremartes, 25 de febrero de 14

An organization that inspires is the one that thinks, acts and communicates

from the inside out

martes, 25 de febrero de 14

Example

martes, 25 de febrero de 14

We  do  great  computers  and  tablets

With  the  most  op9mized  and  fast  technology  available

Because  we  want  you  to  have  the  best  tools  for  your  work  and  life

We believe in changing the status quo, we believe in thinking differently

Changing by designing simple to use, beautiful,

user friendly...

And then it just happens...we create great computers

martes, 25 de febrero de 14

We  do  great  computers  and  tablets

With  the  most  op9mized  and  fast  technology  available

Because  we  want  you  to  have  the  best  tools  for  your  work  and  life

We believe in changing the status quo, we believe in thinking differently

Changing by designing simple to use, beautiful,

user friendly...

And then it just happens...we create great computers

What

How

Why

Why

How

What

martes, 25 de febrero de 14

People don’t buy WHAT you do, they buy WHY you do it

martes, 25 de febrero de 14

67%

33%

iPadAll Others

martes, 25 de febrero de 14

The goal is to do business with people that believe what you believe

martes, 25 de febrero de 14

Communicate your belief

One person with a belief is equal to ninety-nine who have only interests.

John Stuart Mill

martes, 25 de febrero de 14