committe on tourism and competitiveness (ctc) · report of the work of the ctc 2015-2019...

COMMITTE ON TOURISM AND

COMPETITIVENESS (CTC) 8th Meeting

10 September, 2019

23 GA, Saint Petersburg, Russian Federation

Report of the Work of the CTC 2015-2019

CTC Key priorities*

(a) To support the Organization in fulfilling its normative role;

(b) To provide a dialogue mechanism between the public and private tourism

stakeholders and academia to give guide in building and strengthening tourism

competitiveness policies and strategies; and

(c) To build synergies and strategic alignments in the harmonization of the related

activities of the Secretariat as well as other collaborating organizations/entities in order

to ensure consistency and consensus in the delivery of the outputs and reinforce the

official position of the Organization.

*Rules of procedure of the Technical Committees on Competitiveness and Sustainability available in:

http://cf.cdn.unwto.org/sites/all/files/pdf/ce96_02_i_rules_procedure_tc_competitiveness_sustainability_en.pdf.

Report of the Work of the CTC 2015-2019

CTC Members (GA 2015 – GA 2019)

Full Members Mexico

Italy (Vice-chair)

Croatia

Gambia

Maldives

Namibia

Qatar

Republic

of Korea

Peru (Chair) Aruba (2015-2017)

Macao,

China (2017-2019)

CTICO,

Jamaica (2015-2017)

ICTE, Spain (2017-2019)

Invited participant:

UNE (former AENOR)

Rep. Affiliate Members

Rep. Associate Members

Report of the Work of the CTC 2015-2019

CTC Outputs (I) • Operational definitions used in the tourism value chain and on tourism types* (adopted as

recommendations by 22 GA in Chengdu, China in September 2017 (A/RES/684 (XXII))) *

Operational definitions used

in the tourism value chain (task commenced during CTC mandate of 2013-2015)

Tourism destination

Destination management/marketing organization (DMO)

Tourism product

Tourism value chain

Quality of a tourism destination

Innovation in tourism

Competitiveness of a tourism destination

* Full definitions are available in http://cf.cdn.unwto.org/sites/all/files/pdf/9789284420858.pdf * A/RES/684 (XXII)) is available in : http://cf.cdn.unwto.org/sites/all/files/pdf/a22_resolutions_en.pdf

Report of the Work of the CTC 2015-2019

CTC Outputs (I) • Operational definitions used in the tourism value chain and on tourism types (adopted as

recommendations by 22 GA in Chengdu, China in September 2017 (A/RES/684 (XXII)))

Operational definitions

on tourism types

Cultural tourism Business tourism (related to the meetings

industry)

Ecotourism Gastronomy tourism

Rural tourism Coastal, maritime and inland water tourism

Adventure tourism Urban/city tourism

Health tourism Mountain tourism

Wellness tourism Education tourism

Medical tourism Sports tourism

Report of the Work of the CTC 2015-2019

• Identification of key quantitative and qualitative

factors for “tourism competitiveness” under two

categories*:

i) governance, management and market dynamics,

and

ii) destination appeal, attractors, products and

supply

CTC Outputs (II)

* List of factors for tourism competitiveness included in document A/22/10(I)(a) rev.1 - Annex II.A: CTC available in:

http://cf.cdn.unwto.org/sites/all/files/pdf/a22_10_i_a_implementation_of_the_general_programme_of_work_for_2016-

2017_rev.1._en_final.pdf

Report of the Work of the CTC 201-2019

• Position paper on competitiveness factors

“Tourism policy and strategic planning”

CTC Outputs (III)

Future Work of the CTC 2019-2023