commercial sub-orbital spaceflight company presentation john mcclean on behalf of the class of 2005,...

Commercial Sub-Orbital SpaceflightCompany Presentation

John McCleanon behalf of the class of 2005, Manned Space Flight, Umea University, Sweden

12 November, 2005

Worldview AB

1. OperationsFlight profile – Kiruna airport – Flight path – Technology

Regulations – Safety – Training – Medical

Operations > Flight ProfileWhite Knight 2 takes off

from Kiruna

Height: 0 ftTime: 0:00

SS2 separates from Eve10 second glide

Height: 50,000 ftTime: 40:00

SS2 hybrid rocket ignition30,000 lbs thrust3g acceleration

Height: 50,000 ftTime: 40:10

SS2 burn phase complete;weightlessness begins

Height: 135 kmTime: 43:00

BURN PHASE WEIGHTLESSNESS

Operations > Flight Profile

Tailfins tilt upwards, to allow high drag for

reentry

Height: 120 kmTime: 48:00

Tailfins return to normal flight position to glide

back to Kiruna

Height: 80,000 ftTime: 50:00

REENTRY

Operations > Flight Profile

Passing entry point toKiruna TMA

KAALAS

Height: 4000 ftTime: 60:00

Touchdown atKiruna

Height: 0 ftTime: 62:00

FINAL APPROACH

Operations > Flight Profile

• Close to town centre (8km) • Not radar equipped• Low air traffic – approx 12

flights/day• Arena Arctica can

comfortably fit a Boeing 747

• Accommodation facilities available

• Fire fighting and rescue equipment

Operations > Kiruna Airport

• Avoiding no-fly zone of LKAB – SW direction

• Wilderness to the south minimizes risk to public

• ESRANGE and Vidsel - NEAT

• R01, R02 approx 6K sq km available each

Operations > Flight Path

Operations > Flight Path

• Small budget ( << NASA, ESA, etc)• Innovation and creative thinking, e.g.

– Composite Materials– New rocket motor designs

Operations > Technology

The Importance of the Private Venture

• Safe and simple• Performance advantages of liquids,

simplicity of solid fuel• Rubber fuel, nitrous oxide oxidizer• Fuels inert when separated• Storage and transportation is non-

hazardous; no special equipment required.

Operations > Technology

The Hybrid Rocket Motor

Commercial Space

Industry

AviationIndustry

Operations > Regulations

Last date for issue of

guidelines or advisory circulars

proposed regulations

final regulations

regarding Commercial SRLV Operations with

flight crew

23 Dec 2004

23 Dec 2005

23 June 2006space flight

participants

Operations > Regulations2004 – 2006: CSLAA, FAA regulations

timetable

• Pilot certificate on similar a/c

• Class II medical certificate

• Be informed in writing of risks

• Must receive training– Realistic,

comprehensive, current, documented

Operations > Regulations

Guidelines: Flight Crew

• ECLSS– Maintain operable atmosphere– Stowage– Mitigation of decompression

effects

• Fire detection and suppression• Human factors engineering• Display placard stating non-

certification• Designed to avoid stress

factors

Operations > Regulations

Guidelines: Vehicle

• Must be informed in writing of:– Risks, their likelihoods

and consequences– Safety record of SRLV

type

• Be able to ask questions

• Must provide:– Certification of medical

compliance– Written informed

consent

Operations > Regulations

Guidelines: Space Flight Participants

Safety andRecoveryPilots

Maintenance

Flight Operations

(ControlCentre)

Operations > Employees

•‘A Safety Management Plan is as important to business survival as a financial management plan.’

(UK CAA, CAP712)

Operations > Safety

• The SpaceCraft Manufacturer SMS- Quality Assurance- Culture (safety & innovation)

• Worldview SMS- Safety Culture (top down, bottom up)- Safety of the Space Participant

- Medical Requirements- Training Requirements- Flight Readiness Review (FRR)

Ultimately = GO > No Go

Operations > Safety

Disorientation Experience(SpaceBall)

Xero Gravity

Fast Jet Experience(+G and –G forces)(vibration & noise)

Operations > Training

Operations > Training

Simulator

• Declaration of health filled out by customers own GP

• Clear guidelines and declaration easily available for customer and GP

• Screening process of health declarations before customer arrive in Kiruna

• Customer responsible for their own health status

Operations > Medical

Operations > Medical

Worldview AB

2. MarketingTarget Audience – Market Analysis – Marketing and

AdvertisingThe Northern Experience

Marketing > Market Analysis

• Target audience: wealthy, healthy, adventurous• 30,000 subscriptions ahead of flight availability• Class survey – 66% complacent regarding

launch and landing site• Expanding market

Marketing > Marketing & Advertising

• VIP, celebrity tickets• Sponsorship (television game shows, etc)• Focused advertisement to target audience

– Stands at corporate events– Company representative visits and brochures to offices– Brochures in high-end hotels– Internet

Marketing > The Northern Experience

• Aurora Borealis• Midnight sun• Icehotel• Hunting• Fishing• Sami culture• Esrange

Worldview AB

3. Financial SummaryNon-recurring costs – Investment and sponsorship –

Budgetary sources – Running costs – Targets and projections

• Space Vehicles - $52M• Ground Vehicles - $0.1M• Headquarters - $8M• Hangar - $4M• Regulatory Costs - $2M• Certification - $1.4M• Total - $67.5M

Finance > Non-Recurring Costs

Local companies

National companies

International companies

Postal Services & Package Delivery

Commercial airlines

Technology groups

Large investors

Communications

Finance > Sponsorship

36%

5%10%

49%

Investment Sponsorship

Tickets Marketing

Finance > Income

• Salaries - $23k• Consumables - $4k• Bills - $1k• Insurance - $10k• Flight Cost - $10k• Total - $47kValues given based on cost per flight, running 1 flight per week

Finance > Running Costs

• Full return on investment by 2011.• Ticket price reduced by 33% by

2014.2008 – 2011 Cost per seat is $50,212

Ticket Price is $150,000

2011 – Cost per seat is $6,714

Ticket Price <$100,000

Finance > Targets and Projections