comic-con 2011 fan breakdown infographic

91%Lack of exclusivecontent/experiences

Attendees Concerns this Year

Disappointing panels

80%

95%88%

67%38%

Social Media Engagement

Attendees 70% Creators

90%Conversationist 74%

Critics

Publish to blog or site, create videoor music, upload video or images

Twitter and facebook status updates

Comment on post and content,contribute to forms and boards

Creating a Buzz

92%88%

Keep a constant presence thoughout Comic-Con

Experiences inside and outside the venue

72%Personalizedexperiences

85%

76%

Upcoming movies, TV and panels

Annoucements,sneak peaks,exclusive screenings

What’s your motivator for attending?

© Copyright 2011. Research conducted by Moxie (n=1,007 ±3%). All rights reserved. Social Technographics classifications provided by Forrester

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Leverage digitalto amplify your experience 90%

Exclusive content and experiences

77%Real-time conversationsinclusion/aggregation

74%Consider“Super”

Influencers