comic-con 2011 fan breakdown infographic

1
91% Lack of exclusive content/experiences Attendees Concerns this Year Disappointing panels 80% 95% 88% 67% 38% Social Media Engagement Attendees 70% Creators 90% Conversationist 74% Critics Publish to blog or site, create video or music, upload video or images Twitter and facebook status updates Comment on post and content, contribute to forms and boards Creating a Buzz 92% 88% Keep a constant presence thoughout Comic-Con Experiences inside and outside the venue 72% Personalized experiences 85% 76% Upcoming movies, TV and panels Annoucements, sneak peaks, exclusive screenings What’s your motivator for attending? © Copyright 2011. Research conducted by Moxie (n=1,007 ±3%). All rights reserved. Social Technographics classifications provided by Forrester To track real time Comic-Con conversations log on to http://bit.ly/CCLive Leverage digital to amplify your experience 90% Exclusive content and experiences 77% Real-time conversations inclusion/aggregation 74% Consider SuperInfluencers

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Page 1: Comic-Con 2011 Fan Breakdown Infographic

91%Lack of exclusivecontent/experiences

Attendees Concerns this Year

Disappointing panels

80%

95%88%

67%38%

Social Media Engagement

Attendees 70% Creators

90%Conversationist 74%

Critics

Publish to blog or site, create videoor music, upload video or images

Twitter and facebook status updates

Comment on post and content,contribute to forms and boards

Creating a Buzz

92%88%

Keep a constant presence thoughout Comic-Con

Experiences inside and outside the venue

72%Personalizedexperiences

85%

76%

Upcoming movies, TV and panels

Annoucements,sneak peaks,exclusive screenings

What’s your motivator for attending?

© Copyright 2011. Research conducted by Moxie (n=1,007 ±3%). All rights reserved. Social Technographics classifications provided by Forrester

To track real time Comic-Con conversations log on to http://bit.ly/CCLive

Leverage digitalto amplify your experience 90%

Exclusive content and experiences

77%Real-time conversationsinclusion/aggregation

74%Consider“Super”

Influencers