com400 finalpres

Social Media & the Film INdustry

#SMFilm

@JackieDresch @LShahmoon@Medelama@LaurenGeniviva

Presentation Preview

TWTPOLL: Following films on #SM

Do you follow? #SMFilmP1

#SM and Film Industry Changes Social networks to build awareness

Viral alternate reality campaigns Connect with fans directly Users as critics Reach broader and more niche audiences

Fan request screenings

Paranormal Activity

Fan request screenings Viral videos Cost: $15 thousand Made: $150 million

Joanna Pinker@Joannapinker

“It's completely revolutionized the film indus try both on s tudio and indie films . It's s uch a g reat way to not only reach a broad range of audiences but you can als o pinpoint certain g roups .”

Studio Films: The Muppets

The campaign

#Twitter & facebook

Google+

Add video

Youtube

Studio Film: The Hunger Games

Tumblr

Capitol Couture“Sneak Peak” Engagement Exclusivity Hunger Games comes to life

“The fashion, trends and lifestyle that make Capitol living so grand.”

Twitter & Facebook

#SM as a double edged sword: #thegrey

Social Sites for Movie-goers

SEEN TH.AT

Flixster/Rotten Tomatoes

USER MOBILE STATS

Fizziology

Social media tracking company Uses buzz from social media to predict how much money films will make on opening weekend

Rich Calabrese@richcalabrese@iamfizziology

“We hooked on with an industry partner (Variety) to give us some ‘street cred,’ and now we have booked every major studio.”

The future of #smFilm

#Twtpoll: Using Cell Phones in Theaters

Is it distracting? #SMFilmP2

Jeremy Bronson@Jbrons@CelebrationCNMA

“Personally, I see them as a surrender rather than an embrace.”

Tweet-ups Digital movie-going

experience

Matthew Mills @spacemanmills

“Social Media isn’t going anywhere. It’s here to stay. It wont be too long before an algorithm is going to be developed and we purchase movie tickets in an app on our phones.”

“At many press screenings journalists are now allowed to and encouraged to tweet about the films”

#Twtpoll resultshttp://twtpoll.com/85ut1dhttp://twtpoll.com/rmta73