com400 finalpres
DESCRIPTION
The impact of social media on the way in which films are marketed and a movie-goer's interactive experience.TRANSCRIPT
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Social Media & the Film INdustry
#SMFilm
@JackieDresch @LShahmoon@Medelama@LaurenGeniviva
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Presentation Preview
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TWTPOLL: Following films on #SM
Do you follow? #SMFilmP1
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#SM and Film Industry Changes Social networks to build awareness
Viral alternate reality campaigns Connect with fans directly Users as critics Reach broader and more niche audiences
Fan request screenings
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Paranormal Activity
Fan request screenings Viral videos Cost: $15 thousand Made: $150 million
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Joanna Pinker@Joannapinker
“It's completely revolutionized the film indus try both on s tudio and indie films . It's s uch a g reat way to not only reach a broad range of audiences but you can als o pinpoint certain g roups .”
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Studio Films: The Muppets
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The campaign
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#Twitter & facebook
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Youtube
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Studio Film: The Hunger Games
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Tumblr
Capitol Couture“Sneak Peak” Engagement Exclusivity Hunger Games comes to life
“The fashion, trends and lifestyle that make Capitol living so grand.”
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Twitter & Facebook
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Social Sites for Movie-goers
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SEEN TH.AT
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Flixster/Rotten Tomatoes
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USER MOBILE STATS
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Fizziology
Social media tracking company Uses buzz from social media to predict how much money films will make on opening weekend
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Rich Calabrese@richcalabrese@iamfizziology
“We hooked on with an industry partner (Variety) to give us some ‘street cred,’ and now we have booked every major studio.”
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The future of #smFilm
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#Twtpoll: Using Cell Phones in Theaters
Is it distracting? #SMFilmP2
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Jeremy Bronson@Jbrons@CelebrationCNMA
“Personally, I see them as a surrender rather than an embrace.”
Tweet-ups Digital movie-going
experience
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Matthew Mills @spacemanmills
“Social Media isn’t going anywhere. It’s here to stay. It wont be too long before an algorithm is going to be developed and we purchase movie tickets in an app on our phones.”
“At many press screenings journalists are now allowed to and encouraged to tweet about the films”
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#Twtpoll resultshttp://twtpoll.com/85ut1dhttp://twtpoll.com/rmta73