colors on parade presentation 2-12-2011

Welcome to the Social Media Seminar- It’s not just about the cars. It’s about the people who drive them.

Sales

Online Marketin

g

Conventional

Marketing

Outreach

Programs

Website

The

HeartOf the Matter

Optimize Conversion Rates Acceptable Margin of Network Growth Determine True Reach of Conventional

Marketing Determine True Reach of Online Marketing

Goals

Web Follow up Forms “Like” button on your website “Like” button for your products and services Follow us on Twitter Connect on Company LinkedIn profile

Make Your Conversions Easier

ROI-Return on Investment ROE-Return on Engagement ROI-numbers, stats, percentages, budgets ROE-conversations, network growth, WOMM

Difference Between ROI and ROE

Klout Score

Automate the whole process Hire Companies to do it for them Consult a Social Media “Guru” Forget about all other marketing Rely solely on stats to drive decisions

Where Companies with Social Media

Go Wrong

Comprehensive strategy Use social media as a value add Test and analyze Use social media to enhance other

marketing and outreach programs Use stats as a guide for making decisions

Where Companies with Social Media

Succeed

Statistics to Bank On

Stats

Stats via

Two way versus one way conversations You become a people business Conversations initiate trust Lower Costs Move from a single transaction to multiple

transaction business model

Transition from Conventional to Social,What are the Benefits?

Maximize Your Vehicle Real Estate

Better Ways of Tracking Print Using QR Codes and Landing Pages

Text Message Marketing

How does Conventional Still Fit?

http://www.likify.net/ http://goo.gl/ http://bit.ly/ http://myqr.co/

Can you think of ways this tool can be used for your business?

QR Code Generators

The Art of Conversation

What’s In a Handshake?

Making Eye Contact in a Digital World

You Can’t be an Antisocial Company in a Social World

Identify Your Brand Advocates Solid Follow up Program Volunteer to Write Guest Articles of Posts Video Testimonials Sponsor Local Events- (car washes, food

drives)

Get People Talking About You

Industry Examples

It’s not about the hits it’s about the hellos It’s not about the traffic it’s about who

parked It’s not about the mailboxes you got into it’s

about the cars you got into

What Really Matters

Outbound for Brand Recognition Outbound for Region Testing Inbound for Metric driven decisions Inbound for Community Building Inbound for Solid SEO Strategy

Outbound vs Inbound

List negative words associated with a dent or scratch

Build on positive experiences Highlight People with their Cars

Connect To Emotions

Use Google Wonder Wheel Google Trends Google Keyword search

Long Tail vs Short Tail

I Hope You Enjoyed the Class!Thank you so much.

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