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Collaborative Ideation & Humanizing the Social Media

Experience

How to cultivate creativity and radical collaboration Pam Chandor

IBM Global Vice President, Social

Business SW Sales

@pchando

www.linkedin.com/in/pamchandor/

Patricia Romeo

Digital and Social Talent Leader

Deloitte

@PatriciaRomeo

http://www.linkedin.com/pub/patricia-

romeo/7/734/399

The secret of how to make soup from stones

The Recipe

Yesterday Tomorrow A

cqu

ire

Recruiting employees Subscribing Workers Co

nn

ect

Critical Workforce Segmentation Critical Workforce Networks

Competency Modeling Folk-ompetency Movements

Workforce Planning & Movement Project based subscriptions

Ret

ain

Onboarding & Orientation WYNIWYG

Engage

Staffing Role Mashups and Bid Based Role Assignments

Learning & Development Social Learning

Career Development Career Ownership

Succession Management Eminence Management

Rew

ard

Pay for Performance Value based Pay

Emp

ow

er

Performance Management 24/7 Performance Feedback

Incentive Programs Motivation that Matters

Innovation Empowerment

Dev

elo

p Leadership Development Collective Leadership N

urtu

re

Developmental Assignments Enterprise Collaboration

Knowledge Management Knowledge Ecosystems

Teamwork Communities

Wo

rkp

lace

Employee Communications Employee Dialog Wo

rkscape

s

Workplace Policy Results Driven Workscapes

Global Assignments Virtual Mobility

Work-Life Balance Anywhere, Anytime Work

Business Culture Workstyles for how work gets done

The Ingredients

Attraction

Social Brand Reputation

Talent Communities

Recruiting

Peer to Peer Recruitment

Digital Referral Engines

Onboarding

Online social Pre-Hire Centers

Experience Forums and

Communities

Profiles and Proactive

Connections

Learning

Ability to follow topics, people, ideas

Social Intranet

Continous and Dynamic Learning.

Growth

Shared Goal Development

Idea Generation & Maturation

Expertise location and

shared knowledge

Performance & Rewards

Social Recognition

Social Performance

Rewards that Matter

Separation

Employees as Lifelong

Customers

Occasional Workforce

Connections

The Humanized Social Organization

Pre-Hire Centers provide a new hire forum with information about company, business functions and ways to connect with others. New hires can access pre-employment forms and information to improve Day 1 knowledge, connectivity and speed to productivity.

Experience Forums provide a place where new hires

can ask questions to a targeted group or to the company

at large to accelerate knowledge.

Proactive Connections allow new people to find others with similar roles/interests through electronic profiles, communities and groups.

Continuous and Dynamic Learning by using webparts, tiles and apps that bring learning opportunities to the forefront of the user experience.

Social Recognition extends private recognition

experiences by promoting ongoing public intra-company

recognition 24x7 and every day.

Social Performance enables employees to track how

their actions impact overall company performance.

Lifelong Customer approach to separation

maintains ongoing dialogue with ex-employees

who know your business.

Occasional Workforce Connections engage in ongoing

dialogue with contingent workforce of former employees who

can support specific project based seasonal needs.

The humanized talent experience

Key Takeaways

• Improved employee engagement

• Teams communicate better

• Problems solved faster

• Better (and more) answers to questions

• Improved productivity and new hire acculturation

• A more humanized employee experience

• Increased speed of access to knowledge

• Reduced communication costs

• Decreased travel costs

• Increased employee satisfaction

• Reduced operating costs

• Increased innovation

This recipe serves 2 to 200,000. Enjoy the benefits!

The right ingredients for a social sales team

The Recipe

Profiles are a connect point to people, their expertise, knowledge and network. As a sales rep, Heather’s network is vital to her customer’s success.

Communities provide a place where Heather and

other sales professionals can share ideas, best

practices and seek assistance.

Networks and Following allow Heather to create alliances with others as well as create connect points with interesting content, conversations or communities

Activities keeps the sales teams aligned without an abundance of meetings and conference calls. This allows them more time with their clients.

Recommendations and Social Analytics help

Natalie locate best practices, credible experts,

engaged communities & content.

Ideation gives your customers the voice they

deserve

Jams allow you to open up for ideas and

feedback from customers and interested

individuals from across the planet

354,631

Logins

24,261

Threads

103,595

Posts

Embedding Social in your portal and intranet keeps

your people focused and on task, while leveraging

their social connections and knowledge

Embedding Social in your other collaboration and

communication apps brings context to the content

Social Mail combines your email conversations and

your social threads…

Social Mail combines your email conversations and

your social threads…and enables embedded

experiences.

Expertise Location extends to mobile apps, so sales

teams can seek advice to help their customers from

anywhere and at anytime

Mobility allows our sales teams to assist our

customers from a variety of devices

Business Value and Personal Benefits are

measureable and applicable across the entire

organization and culture

• Search satisfaction increased by 50% = productivity savings of $4.5M per year

• $700K savings per month in reduced travel

• Reductions in voicemail

• Reductions in email server costs

• 87% increase in skills

• 84% access experts more quickly

• 84% share knowledge with others

• 77% re-use assets

• 74% increase their productivity

• 64.5% improve personal reputation

• 64.5% increase their sense of belonging

• 59.9% increase sales

• 42.2% improve customer satisfaction

The Details….

• Deloitte US

– 60,000 US profiles

– 85% participation

– 150,000 profiles viewed per month

– 70,000 profile searches per month

– 450 communities

– 27 mobile apps

• IBM

– 636,000 users w/ profiles

– 169K communities

– 100K wikis w/ 92M views

– 74K blogs w/ 428k users

– 1.18M files shared w/ 45M downloads

– 178K forums, 967K topics, 3.18M posts w/ 175K users who have posted

Collaborative Ideation & Humanizing the Social Media

Experience

How to cultivate creativity and radical collaboration Pam Chandor

IBM Global Vice President, Social

Business SW Sales

@pchando

www.linkedin.com/in/pamchandor/

Patricia Romero

Digital and Social Talent Leader

Deloitte

@PatriciaRomeo

http://www.linkedin.com/pub/patricia-

romeo/7/734/399