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Collaborative Ideation & Humanizing the Social Media
Experience
How to cultivate creativity and radical collaboration Pam Chandor
IBM Global Vice President, Social
Business SW Sales
@pchando
www.linkedin.com/in/pamchandor/
Patricia Romeo
Digital and Social Talent Leader
Deloitte
@PatriciaRomeo
http://www.linkedin.com/pub/patricia-
romeo/7/734/399
The secret of how to make soup from stones
The Recipe
Yesterday Tomorrow A
cqu
ire
Recruiting employees Subscribing Workers Co
nn
ect
Critical Workforce Segmentation Critical Workforce Networks
Competency Modeling Folk-ompetency Movements
Workforce Planning & Movement Project based subscriptions
Ret
ain
Onboarding & Orientation WYNIWYG
Engage
Staffing Role Mashups and Bid Based Role Assignments
Learning & Development Social Learning
Career Development Career Ownership
Succession Management Eminence Management
Rew
ard
Pay for Performance Value based Pay
Emp
ow
er
Performance Management 24/7 Performance Feedback
Incentive Programs Motivation that Matters
Innovation Empowerment
Dev
elo
p Leadership Development Collective Leadership N
urtu
re
Developmental Assignments Enterprise Collaboration
Knowledge Management Knowledge Ecosystems
Teamwork Communities
Wo
rkp
lace
Employee Communications Employee Dialog Wo
rkscape
s
Workplace Policy Results Driven Workscapes
Global Assignments Virtual Mobility
Work-Life Balance Anywhere, Anytime Work
Business Culture Workstyles for how work gets done
The Ingredients
Attraction
Social Brand Reputation
Talent Communities
Recruiting
Peer to Peer Recruitment
Digital Referral Engines
Onboarding
Online social Pre-Hire Centers
Experience Forums and
Communities
Profiles and Proactive
Connections
Learning
Ability to follow topics, people, ideas
Social Intranet
Continous and Dynamic Learning.
Growth
Shared Goal Development
Idea Generation & Maturation
Expertise location and
shared knowledge
Performance & Rewards
Social Recognition
Social Performance
Rewards that Matter
Separation
Employees as Lifelong
Customers
Occasional Workforce
Connections
The Humanized Social Organization
Pre-Hire Centers provide a new hire forum with information about company, business functions and ways to connect with others. New hires can access pre-employment forms and information to improve Day 1 knowledge, connectivity and speed to productivity.
Experience Forums provide a place where new hires
can ask questions to a targeted group or to the company
at large to accelerate knowledge.
Proactive Connections allow new people to find others with similar roles/interests through electronic profiles, communities and groups.
Continuous and Dynamic Learning by using webparts, tiles and apps that bring learning opportunities to the forefront of the user experience.
Social Recognition extends private recognition
experiences by promoting ongoing public intra-company
recognition 24x7 and every day.
Social Performance enables employees to track how
their actions impact overall company performance.
Lifelong Customer approach to separation
maintains ongoing dialogue with ex-employees
who know your business.
Occasional Workforce Connections engage in ongoing
dialogue with contingent workforce of former employees who
can support specific project based seasonal needs.
The humanized talent experience
Key Takeaways
• Improved employee engagement
• Teams communicate better
• Problems solved faster
• Better (and more) answers to questions
• Improved productivity and new hire acculturation
• A more humanized employee experience
• Increased speed of access to knowledge
• Reduced communication costs
• Decreased travel costs
• Increased employee satisfaction
• Reduced operating costs
• Increased innovation
This recipe serves 2 to 200,000. Enjoy the benefits!
The right ingredients for a social sales team
The Recipe
Profiles are a connect point to people, their expertise, knowledge and network. As a sales rep, Heather’s network is vital to her customer’s success.
Communities provide a place where Heather and
other sales professionals can share ideas, best
practices and seek assistance.
Networks and Following allow Heather to create alliances with others as well as create connect points with interesting content, conversations or communities
Activities keeps the sales teams aligned without an abundance of meetings and conference calls. This allows them more time with their clients.
Recommendations and Social Analytics help
Natalie locate best practices, credible experts,
engaged communities & content.
Ideation gives your customers the voice they
deserve
Jams allow you to open up for ideas and
feedback from customers and interested
individuals from across the planet
354,631
Logins
24,261
Threads
103,595
Posts
Embedding Social in your portal and intranet keeps
your people focused and on task, while leveraging
their social connections and knowledge
Embedding Social in your other collaboration and
communication apps brings context to the content
Social Mail combines your email conversations and
your social threads…
Social Mail combines your email conversations and
your social threads…and enables embedded
experiences.
Expertise Location extends to mobile apps, so sales
teams can seek advice to help their customers from
anywhere and at anytime
Mobility allows our sales teams to assist our
customers from a variety of devices
Business Value and Personal Benefits are
measureable and applicable across the entire
organization and culture
• Search satisfaction increased by 50% = productivity savings of $4.5M per year
• $700K savings per month in reduced travel
• Reductions in voicemail
• Reductions in email server costs
• 87% increase in skills
• 84% access experts more quickly
• 84% share knowledge with others
• 77% re-use assets
• 74% increase their productivity
• 64.5% improve personal reputation
• 64.5% increase their sense of belonging
• 59.9% increase sales
• 42.2% improve customer satisfaction
The Details….
• Deloitte US
– 60,000 US profiles
– 85% participation
– 150,000 profiles viewed per month
– 70,000 profile searches per month
– 450 communities
– 27 mobile apps
• IBM
– 636,000 users w/ profiles
– 169K communities
– 100K wikis w/ 92M views
– 74K blogs w/ 428k users
– 1.18M files shared w/ 45M downloads
– 178K forums, 967K topics, 3.18M posts w/ 175K users who have posted
Collaborative Ideation & Humanizing the Social Media
Experience
How to cultivate creativity and radical collaboration Pam Chandor
IBM Global Vice President, Social
Business SW Sales
@pchando
www.linkedin.com/in/pamchandor/
Patricia Romero
Digital and Social Talent Leader
Deloitte
@PatriciaRomeo
http://www.linkedin.com/pub/patricia-
romeo/7/734/399