colab.re - harvard presentation.compressed

CREATING COLLABORATIVE SOLUTIONSLeadership Challenge

A SOCIAL NETWORK FOR CITIZENSHIP

WE CONNECT

CITIZEN TO GOVERNMENT

(GAP

(BRIDGE

(BRIDGE

TRANSPA RENT

INTER ACTIVE

friendly

ENGAG ING

• Report, suggest, rate

• Choose a category

• Take a picture

• Write a description

• Post

For Citizens report issues, suggest or rate services

1. Citizens post

3. Government responds

2. People give support

4. Problem is solved

5. People get confident!

For Citizens check your feed, support and stay in the loop

1. Government sends a notification

3. Citizens have their voices heard

2. People participate voting on polls 4. The urban

experience is improved!

For Citizens help government make decisions

(BRIDGE

(BRIDGE

For Gov freemium SaaS to track requests and interact

For Gov be more efficient managing workflow and analytics

Free version + answer requests + map view + basic statistics

Premium + workflow mgmt + private comments + full CRM+ full dashboard + alerts + polls + public consultation

Cities’ data We know where problems and solutions are

Client adoption Municipalities, state and federal gov and utility companies

22,5

45

67,5

90

Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Fev Mar Apr May June July

2014 2015

72

Launched in March 2014Population 1.760.500

Launched in May 2015Population 1.470.000

Launched in June 2014Population 840.600

Launched in May 2015Population 862.040

What clients are saying

“Colab brings citizens even closer to the municipal through its disruptive approach”

"The forms of participation have evolved and with Colab people can engage more."

Rodrigo Neves Mayor of Niterói

Gustavo Fruet Mayor of Curitiba

“We changed the way we organize ourselves and now the municipality is even more prepared to engage"

“With Colab we want to consolidate a new form of engagement and become more agile and efficient"

José Fortunati Mayor of Porto Alegre

Eduardo Leite Mayor of Pelotas

WORLD’S BEST URBAN APP

LEADERSHIP CHALLENGE

100.000 CITIZEN

PUBLISHING THOUSANDS OF

PROBLEMS IN THE CITIES, AND

WAITING FOR RESPONSE

?

HOW TO GET THE MUNICIPALITIES TO DO THEIR JOB?

PUBLIC VALUE

CAPACITY

AUTHORATY

GOV (mayor)

GROUP NEEDS

COLLABORATIVE SPACE

STRATEGIC TRIANGLE

COLLABORATIVE SPACE

CITIZENS, PRESSURE GROUPS NGO’S, OTHERS

TRAFFICSOCIAL CARACTERISTICS

FINANCIAL

DEMOGRAPHY OF THE PARTICIPANTS

PROMOTERS GOVERNMENT CONSULTANCY NGO SUPPORT CORPORATE ORGANIZATIONS (CSR)

THANK YOU

SNAPCHAT CASE

HOW TO ENGAGE MORE PEOPLE TO USE COLAB?

100 ideas

GAMIFICATION W/ USERS

CITY INTERVENTIONS

MAKING GOVERNMENT TO

ANNOUNCE USUSING FAMOUS ENGAGED PEOPLE TO TALK ABOUT COLAB

CREATING, CREATIVE, COLLABORATIVE, SOLUTIONS,