colab.re - harvard presentation.compressed
TRANSCRIPT
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CREATING COLLABORATIVE SOLUTIONSLeadership Challenge
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A SOCIAL NETWORK FOR CITIZENSHIP
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WE CONNECT
CITIZEN TO GOVERNMENT
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(GAP
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(BRIDGE
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(BRIDGE
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TRANSPA RENT
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INTER ACTIVE
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friendly
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ENGAG ING
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• Report, suggest, rate
• Choose a category
• Take a picture
• Write a description
• Post
For Citizens report issues, suggest or rate services
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1. Citizens post
3. Government responds
2. People give support
4. Problem is solved
5. People get confident!
For Citizens check your feed, support and stay in the loop
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1. Government sends a notification
3. Citizens have their voices heard
2. People participate voting on polls 4. The urban
experience is improved!
For Citizens help government make decisions
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(BRIDGE
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(BRIDGE
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For Gov freemium SaaS to track requests and interact
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For Gov be more efficient managing workflow and analytics
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Free version + answer requests + map view + basic statistics
Premium + workflow mgmt + private comments + full CRM+ full dashboard + alerts + polls + public consultation
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Cities’ data We know where problems and solutions are
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Client adoption Municipalities, state and federal gov and utility companies
22,5
45
67,5
90
Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Fev Mar Apr May June July
2014 2015
72
Launched in March 2014Population 1.760.500
Launched in May 2015Population 1.470.000
Launched in June 2014Population 840.600
Launched in May 2015Population 862.040
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What clients are saying
“Colab brings citizens even closer to the municipal through its disruptive approach”
"The forms of participation have evolved and with Colab people can engage more."
Rodrigo Neves Mayor of Niterói
Gustavo Fruet Mayor of Curitiba
“We changed the way we organize ourselves and now the municipality is even more prepared to engage"
“With Colab we want to consolidate a new form of engagement and become more agile and efficient"
José Fortunati Mayor of Porto Alegre
Eduardo Leite Mayor of Pelotas
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WORLD’S BEST URBAN APP
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LEADERSHIP CHALLENGE
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100.000 CITIZEN
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PUBLISHING THOUSANDS OF
PROBLEMS IN THE CITIES, AND
WAITING FOR RESPONSE
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?
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HOW TO GET THE MUNICIPALITIES TO DO THEIR JOB?
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PUBLIC VALUE
CAPACITY
AUTHORATY
GOV (mayor)
GROUP NEEDS
COLLABORATIVE SPACE
STRATEGIC TRIANGLE
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COLLABORATIVE SPACE
CITIZENS, PRESSURE GROUPS NGO’S, OTHERS
TRAFFICSOCIAL CARACTERISTICS
FINANCIAL
DEMOGRAPHY OF THE PARTICIPANTS
PROMOTERS GOVERNMENT CONSULTANCY NGO SUPPORT CORPORATE ORGANIZATIONS (CSR)
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THANK YOU
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SNAPCHAT CASE
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HOW TO ENGAGE MORE PEOPLE TO USE COLAB?
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100 ideas
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GAMIFICATION W/ USERS
CITY INTERVENTIONS
MAKING GOVERNMENT TO
ANNOUNCE USUSING FAMOUS ENGAGED PEOPLE TO TALK ABOUT COLAB
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CREATING, CREATIVE, COLLABORATIVE, SOLUTIONS,