cocktails and conversation: building a culture of invention

2 THINGS DRIVE CULTURE:2 THINGS DRIVE CULTURE:

A BIG BELIEF A BIG BELIEF BIG ACTIONSBIG ACTIONS+

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WE BELIEVE INTHE POWER OF MARKETING INVENTION.

WE BELIEVE INTHE POWER OF MARKETING INVENTION.

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MAKER SPACE: TECH LABSMAKER SPACE: TECH LABS

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are needed to see this picture.

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MAKER SPACE: NEWSROOMMAKER SPACE: NEWSROOM

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BIG ACTIONSBIG ACTIONSfor OURfor OUR CLIENTS

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What invention could put the cars ofWhat invention could put the cars oftomorrow on the roads today?tomorrow on the roads today?

How do we use invention How do we use invention totomake a 4 year old’s daymake a 4 year old’s day?

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=....RETURN

ONINVENTION

RETURNON

INVENTION....

THENEW ROI

THENEW ROI

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Generates a higher multiple.

Has impact to compete with non-marketing investments.

Creates broader transformative impact on an organization.

Takes focus off the short-term.

INVENTION...INVENTION...

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CRAIN’S BEST PLACE TO WORK 2013CRAIN’S BEST PLACE TO WORK 2013

THANK YOUTHANK YOU

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