cocktails and conversation: building a culture of invention
DESCRIPTION
Invention has replaced innovation as the true benchmark of progress for agencies and clients. The best agency partners will not just be doing things that matter, they will be making things that matter. Lori Senecal, kbs+ chairman and CEO, will talk about the cultural shifts needed to build an inventor culture in the agency world and why it matters.TRANSCRIPT
2 THINGS DRIVE CULTURE:2 THINGS DRIVE CULTURE:
A BIG BELIEF A BIG BELIEF BIG ACTIONSBIG ACTIONS+
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WE BELIEVE INTHE POWER OF MARKETING INVENTION.
WE BELIEVE INTHE POWER OF MARKETING INVENTION.
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MAKER SPACE: TECH LABSMAKER SPACE: TECH LABS
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MAKER SPACE: NEWSROOMMAKER SPACE: NEWSROOM
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BIG ACTIONSBIG ACTIONSfor OURfor OUR CLIENTS
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What invention could put the cars ofWhat invention could put the cars oftomorrow on the roads today?tomorrow on the roads today?
How do we use invention How do we use invention totomake a 4 year old’s daymake a 4 year old’s day?
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=....RETURN
ONINVENTION
RETURNON
INVENTION....
THENEW ROI
THENEW ROI
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Generates a higher multiple.
Has impact to compete with non-marketing investments.
Creates broader transformative impact on an organization.
Takes focus off the short-term.
INVENTION...INVENTION...
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CRAIN’S BEST PLACE TO WORK 2013CRAIN’S BEST PLACE TO WORK 2013
THANK YOUTHANK YOU
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