coaching trends trayton vance. what are you noticing?

Coaching Trends

Trayton Vance

What are you noticing?

Current Climate

VUCA• Volatile

• Uncertain

• Complex

• Ambiguous

Confusion, Complexity, Change

Anxiety, Frustration, Fear, Hope

Thriving to Surviving

Performance = Potential - Interference

Confusion, Complexity, Change

Global Scale

So what does this mean for Coaching?

Coaching Market

• 20 Years young• $2bn global revenue• Growing at 25% pa• Although Western Europe only 19%• Still in ‘Start Up’ phase

Start Up to Mature Market

• Splintered and confused market• Scaled for capital investment to enable growth• Start to see Global consolidation• Western models will undoubtedly dominate• Coaching will become commoditised• Price mot quality will become the key driver

From Generalist to Specialist

• Generalist - I am a Coach• …to Specialist– Executive, Life, Business Coach – Health, Debt, Maternity Coach

From Complexity to Creativity

• Client knows the answer

• Client doesn’t know the answer

• Client needs the answer – NOW!

From Coaching to Collaboration

• Executive, Remedial, Demanded, Expected• Individual to Team Coaching• Organisational context: change , increase

sales, customer engagement• Group & Community Coaching• Online & Offline Coaching• Self Help

Community Coaching

From Art to Science

• Scientific research on coaching is on the rise

• Neuroscience will over take psychology as a primary resource of information on how the mind works

• Coaching will become a science as well as an art…

Science of Coaching?

Human Doing to Human Being

• Who are we coaching?• Gen X?

• Who will we be coaching?• Gen Y, Generation We, Millennials?

The Facebook era is upon us…

Method

• Face to Face• Telephone• Skype• Email• Online• Virtual• Avatar

Virtual World

That’s what it will mean for Coaching…

@coachingfocus

trayton@coaching-focus.comT: 0117 344 5009M: 07977 421 533