#cnx14 - the power of personal brand and how to create yours for career success

Create Your Personal Brand

Power for Career Success

Session ROI

1. Why Do You Need a Brand?2. Develop Your Brand3. How to Leverage Brand in

Your Career

Your Story…Why it Matters

•Personal Transformation & Growth•Heightened Self-Awareness•Be Promote-able and Recruit-able

Personal Brand is NOT

•Title•Business Card•Job Description•Appearance

Who Are You?

•Whom Do You Aspire to Be?•How Do You Want to Be Perceived?

There Is No Reality – Only Perception!

Brand Barometer

•What do people think about you NOW?•ASK!

3-Part Brand

•Differentiate – Be Memorable•Consistency – Reliable, Trusted •Clarity – Walk Your Values Talk

Homework #1

•Define Your Core Uniqueness•Determine Your Value-Add•List 5 Qualities•Ask Circle of Trust to Weigh In

Develop Your Story

• I Use My Expertise at Work to…•My Expertise Adds Value by…•This Helps Colleagues/Customers to…•The Result is…

Personal Brands

•Steve Jobs•Oprah•Ellen •Donald Trump

Homework #2

• I Want to Be Known for…•My Personal Brand Personality is…•My Professional Values are…

It’s Up to You

•Refresh Your Brand •Change (or Create) Your Story•Be Pre-Emptive•Advocate for Others

Create a Culture of Acknowledgement

What you say or don’t say in EVERYinteraction drives perception!

Carla Harris – Expect to Win

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Think Like a Publicist

•Position Yourself as a Thought Leader•Blog – Social Media•Media Interviews•Present at Conferences• Industry Leader/Influencer

Brand Audit

•Social Media• Interviews•Voice Mail Message•360 Reviews

Be Seen and Heard

•Manage Up•Show Up •Speak Up•Stand OutBe a Brand Evangelist!

Sweet Spot

•Your Strengths Intersect with the Company Needs•Employee Engagement is Up to You!

Take a Seat at The Table

• Introverts/Extroverts•The Table is Wherever You Are•Live Your Brand

Humble Confidence

•Toot Your Own Horn•Pay-it-Forward to Your Colleagues•Network Internally/Externally

Mentors and Sponsors

Identify what to stop doing that holds you back from achieving the success you deserve.

Sustain change to transform from good to great.

Take a Risk

•Stretch Goal•Dream Big•What Would You Do If You Weren’t Afraid?

What’s Your Brand Plan?

•You Market Clients, Services & Products with Ease•Now Focus on Yourself Because Nobody Else Will!

Your Leadership Brand

•Be Your Own Best Self Advocate• Influence Beyond Your Department •Help Others•How Can I Help You?

Self Promotion is Essential

•Survival of the Fittest•Celebrate Others•Write it Down!•Expand Your Comfort Zone

Brand Beyond Your Organization

•Be Searchable•Align with Other Influencers•LinkedIn - 300 Million Members•Public Speaking•Be a Go-To Guru

Brand Your Super Powers

•Dream Big and Sparkle!

Follow Me

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My Pay-it-Forward

www.carolinedowdhiggins.com

Text 95577 - Caroline

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