cmwp introduction
Post on 18-Dec-2014
843 Views
Preview:
DESCRIPTION
TRANSCRIPT
CMWP
lecture 1 by Jenny Weight
RMIT University
A course like no other
In this course we will use the internet, to learn
about the internet.
Not just about content, information, skills
mastery, but a way of being in the world.
Why?
What’s important?
Skills for careers and for life:
CMWP are:Digital and networked:
• how we collaborate
• how we communicate
• how we share
• how we represent ourselves in the world
• how we find things out
• how we make contacts
• how we are efficient
• how we are global and location-independent
• how we produce work
• how we publish
• how we market ourselves and our work
And it’s not just aboutNew media! Read
“How social media and viralMarketing is saving the film
industry”:http://mashable.com/2012/12/19/social-media-viral-marketing-film-industry/
Principles for a networked life
1. Radical transparency
Reputation and trust are everything as social networks drive a culture of openness, sharing
and the best deals. Good management of private data is essential for trusting relationships.
2. Empowerment Technology
Mobile digital technology brings empowerment as we can now manage our work and social
interaction wherever we are. … people want autonomy and safety in one package.
3. Cloud Communities
Cloud culture is assisting our hyper-connected society, allowing ‘real-time’ interactive networks
with human touch points to foster a whole new ‘sharing community’.
4. Geopolitical Power Shift
Emerging economies are fuelling change as the requirements for information and communication
are being reshaped by new geopolitical focal points.
(con’t)
5. Global Citizens
Connectivity, sharing and mobility will be key to engaging with global citizens and a migrating and
digital fluent youth.
6. Cultural Capital
Growing a strong cultural legacy is crucial to success and recognition in a globalised world. It is vital
to recognise that tomorrow’s successful marketing model is dialogue driven – harnessing the power
and passion of community and storytelling to build and grow brand capital.
7. Interactive Storytelling
Since our ‘love affair’ with economic growth has not delivered more fulfilment, now new avenues of
meaning – on both a societal and personal level – are being considered… the value of interactive
transmedia experiences: voice, visual, touch, smell all adaptive elements that weave into our
personal narrative.
8. The Good Life
People look for engagement and positive encounters to assist them in achieving personal
fulfillment and quality of life.
A bill of rights and principles for learning in the digital age
http://kevincorbett.com/2013/01/a-bill-
of-rights-and-principles-for-learning-in-t
he-digital-age
/
Right! A bit more down-to-earth please!
The Practicalities - lectures
• There are 7 ‘flipped’ lectures
(available completely online).
• They are linked in Mip and Mop
• 4 ‘face-to-face’ lectures during the
intensive
including 2 guest lectures
Your learning - many small tasks
• vary in complexity
• vary in the potential points from 2 to
25
• organised into three levels
Many small tasks
• Level 1 – you should do all of it, but you can choose the order.
• Level 2 – you should do 4, 1 from each of the three sections
plus the digital story proposal.
• Level 3 – is not compulsory, but people generally like it,
because it is here that you make a digital story.
• You may not pass if you don’t get beyond level 1. You are
unlikely to get an HD if you don’t do all levels.
• For those with more advanced skills, there are some options
in level 1.
Digital story (level 3)
• Stories created for distribution on the
internet which make great use of
digital production tools.
• There’s another lecture about it.
Deadlines
You can hand in your work at any time,
But
• Any 14 tasks from Level 1 must be submitted in a few
weeks’ time (see the course guide)
• Digital story proposal is due mid-semester
• The rest at the end of semester
• I recommend you submit a task as soon as you have
finished, to maximise the benefit of the feedback (this is
called ‘formative assessment’).
Whoa! Back up there, hombre...
…How is the course going to work?
An online system manages this course.
When you finish a task, you have to
submit it to the system.
Task submission form
Linked from
the task itself
(be patient)
The bit you don’t see
The submitted tasks go to a
spreadsheet
Your feedback sheet
We transfer the spreadsheet to your own form in Google drive. You can
read it, and your tutor can write in it. You can look at it any time to see
what your points and feedback is. You can set it up to send you an
email every time it is edited. You will learn to use Google Drive shortly.
Read this!The total points on the form may not be the same as your
mark for the course. You can choose to do tasks with more or
less available points. Because everyone will make different
choices, we have to scale everyone’s points at the end of
semester
Please read the course guide carefullyand ask us questions.
So, where do I start?
Mip and Mop Get Lost:
http://geniwate.com/admin/mipandmop
• The course storyworld.
• Includes the tasks, readings, links to the
submission form and the flipped lectures.
• It works best using the Chrome or Safari
browsers.
Storyworld?
A storyworld is a term derived from
computer games. It is literally both
story and world. There is a narrative
and a universe in which the narrative
happens.
Mip and Mop Get Lost
http://geniwate.com/admin/mipandmop
So, let’s start work
• ‘study buddies’
• The first task is about managing Gmail contacts,
making screen shots, and using Google Drive.
• It is about the work flow process used in this
course.
• Establishing an efficient work flow process is really
important in all media production. What tools are
you going to use? What order will you do things?
Google Drive
The image shows the ‘share’ dialogue box that you will use to
share a file with your tutor. A common problem is that students
share the wrong URL – either the wrong blog link or Google Drive
link. You must check your feedback sheet regularly to ensure there
is no problem.
HousekeepingGoogle Drive:
• please access your personal feedback sheet regularly. There is
some limited opportunity to resubmit, but only if you act
promptly. No resubmissions after the final deadline.
• The shared folder contains resources you will need.
• If you enrolled late, you may not have these resources yet.
Contact Jenny
During the intensive:
• Jenny will troubleshoot tech and give enrolment advice.
• Andrea will run the hands-on tutorials with Jenny as back-up
References
Kjaer Global ‘Tomorrow’s Transmedia’
http://global-influences.com/scientific/the-future-of-telecom/
John Seely Brown, Cathy N Davidson, Petra Dierkes-Thrun,
Mark J Gierl, Sean Michael Morris, (Jan) Philipp Schmidt,
Bonnie Stewart, Jesse Stommel, Sebastian Thrun, Audrey
Watters ‘A bill of rights and principles for learning in the
digital age’
http://kevincorbett.com/2013/01/a-bill-of-rights-and-principle
s-for-learning-in-the-digital-age/
top related