cmwp introduction

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CMWP lecture 1 by Jenny Weight RMIT University

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Introductory lecture for Contemporary Media Work Practices, a course at RMIT University. These lecture notes are not recommended for general viewing, but be my guest!

TRANSCRIPT

Page 1: CMWP introduction

CMWP

lecture 1 by Jenny Weight

RMIT University

Page 2: CMWP introduction

A course like no other

In this course we will use the internet, to learn

about the internet.

Not just about content, information, skills

mastery, but a way of being in the world.

Why?

What’s important?

Skills for careers and for life:

Page 3: CMWP introduction

CMWP are:Digital and networked:

• how we collaborate

• how we communicate

• how we share

• how we represent ourselves in the world

• how we find things out

• how we make contacts

• how we are efficient

• how we are global and location-independent

• how we produce work

• how we publish

• how we market ourselves and our work

And it’s not just aboutNew media! Read

“How social media and viralMarketing is saving the film

industry”:http://mashable.com/2012/12/19/social-media-viral-marketing-film-industry/

Page 4: CMWP introduction

Principles for a networked life

1. Radical transparency

Reputation and trust are everything as social networks drive a culture of openness, sharing

and the best deals. Good management of private data is essential for trusting relationships.

2. Empowerment Technology

Mobile digital technology brings empowerment as we can now manage our work and social

interaction wherever we are. … people want autonomy and safety in one package.

3. Cloud Communities

Cloud culture is assisting our hyper-connected society, allowing ‘real-time’ interactive networks

with human touch points to foster a whole new ‘sharing community’.

4. Geopolitical Power Shift

Emerging economies are fuelling change as the requirements for information and communication

are being reshaped by new geopolitical focal points.

Page 5: CMWP introduction

(con’t)

5. Global Citizens

Connectivity, sharing and mobility will be key to engaging with global citizens and a migrating and

digital fluent youth.

6. Cultural Capital

Growing a strong cultural legacy is crucial to success and recognition in a globalised world. It is vital

to recognise that tomorrow’s successful marketing model is dialogue driven – harnessing the power

and passion of community and storytelling to build and grow brand capital.

7. Interactive Storytelling

Since our ‘love affair’ with economic growth has not delivered more fulfilment, now new avenues of

meaning – on both a societal and personal level – are being considered… the value of interactive

transmedia experiences: voice, visual, touch, smell all adaptive elements that weave into our

personal narrative.

8. The Good Life

People look for engagement and positive encounters to assist them in achieving personal

fulfillment and quality of life.

Page 7: CMWP introduction

The Practicalities - lectures

• There are 7 ‘flipped’ lectures

(available completely online).

• They are linked in Mip and Mop

• 4 ‘face-to-face’ lectures during the

intensive

including 2 guest lectures

Page 8: CMWP introduction

Your learning - many small tasks

• vary in complexity

• vary in the potential points from 2 to

25

• organised into three levels

Page 9: CMWP introduction

Many small tasks

• Level 1 – you should do all of it, but you can choose the order.

• Level 2 – you should do 4, 1 from each of the three sections

plus the digital story proposal.

• Level 3 – is not compulsory, but people generally like it,

because it is here that you make a digital story.

• You may not pass if you don’t get beyond level 1. You are

unlikely to get an HD if you don’t do all levels.

• For those with more advanced skills, there are some options

in level 1.

Page 10: CMWP introduction

Digital story (level 3)

• Stories created for distribution on the

internet which make great use of

digital production tools.

• There’s another lecture about it.

Page 11: CMWP introduction

Deadlines

You can hand in your work at any time,

But

• Any 14 tasks from Level 1 must be submitted in a few

weeks’ time (see the course guide)

• Digital story proposal is due mid-semester

• The rest at the end of semester

• I recommend you submit a task as soon as you have

finished, to maximise the benefit of the feedback (this is

called ‘formative assessment’).

Page 12: CMWP introduction

Whoa! Back up there, hombre...

…How is the course going to work?

An online system manages this course.

When you finish a task, you have to

submit it to the system.

Page 13: CMWP introduction

Task submission form

Linked from

the task itself

(be patient)

Page 14: CMWP introduction

The bit you don’t see

The submitted tasks go to a

spreadsheet

Page 15: CMWP introduction

Your feedback sheet

We transfer the spreadsheet to your own form in Google drive. You can

read it, and your tutor can write in it. You can look at it any time to see

what your points and feedback is. You can set it up to send you an

email every time it is edited. You will learn to use Google Drive shortly.

Page 16: CMWP introduction

Read this!The total points on the form may not be the same as your

mark for the course. You can choose to do tasks with more or

less available points. Because everyone will make different

choices, we have to scale everyone’s points at the end of

semester

Please read the course guide carefullyand ask us questions.

Page 17: CMWP introduction

So, where do I start?

Mip and Mop Get Lost:

http://geniwate.com/admin/mipandmop

• The course storyworld.

• Includes the tasks, readings, links to the

submission form and the flipped lectures.

• It works best using the Chrome or Safari

browsers.

Page 18: CMWP introduction

Storyworld?

A storyworld is a term derived from

computer games. It is literally both

story and world. There is a narrative

and a universe in which the narrative

happens.

Page 19: CMWP introduction

Mip and Mop Get Lost

http://geniwate.com/admin/mipandmop

Page 20: CMWP introduction

So, let’s start work

• ‘study buddies’

• The first task is about managing Gmail contacts,

making screen shots, and using Google Drive.

• It is about the work flow process used in this

course.

• Establishing an efficient work flow process is really

important in all media production. What tools are

you going to use? What order will you do things?

Page 21: CMWP introduction

Google Drive

The image shows the ‘share’ dialogue box that you will use to

share a file with your tutor. A common problem is that students

share the wrong URL – either the wrong blog link or Google Drive

link. You must check your feedback sheet regularly to ensure there

is no problem.

Page 22: CMWP introduction

HousekeepingGoogle Drive:

• please access your personal feedback sheet regularly. There is

some limited opportunity to resubmit, but only if you act

promptly. No resubmissions after the final deadline.

• The shared folder contains resources you will need.

• If you enrolled late, you may not have these resources yet.

Contact Jenny

During the intensive:

• Jenny will troubleshoot tech and give enrolment advice.

• Andrea will run the hands-on tutorials with Jenny as back-up

Page 23: CMWP introduction

References

Kjaer Global ‘Tomorrow’s Transmedia’

http://global-influences.com/scientific/the-future-of-telecom/

John Seely Brown, Cathy N Davidson, Petra Dierkes-Thrun,

Mark J Gierl, Sean Michael Morris, (Jan) Philipp Schmidt,

Bonnie Stewart, Jesse Stommel, Sebastian Thrun, Audrey

Watters ‘A bill of rights and principles for learning in the

digital age’

http://kevincorbett.com/2013/01/a-bill-of-rights-and-principle

s-for-learning-in-the-digital-age/