club officers training 2009 - vp - public relations
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CLUB OFFICERS TRAINING 2009
Division H, District 79
ACB AL Abdul Lateef
July 24, 2009
Club Officers Training 2009
This presentation will take you through the roles and responsibilities as a Vice President – Public Relations.
Promote your club
Publicity materials
Why Newsletter & Website?
Important features
FreeToastHost.org
Keep in touch…
Standards at the meeting
PROMOTE YOUR CLUB
PROMOTE YOUR CLUB
Target your audience
Develop a Media list
Send promotional materials to Media
members
PUBLICITY MATERIALS
PUBLICITY MATERIALS
Maintain a Press
Kit
Send news
releases
Send invitation
s to employee
s
Give interview
s
WHY NEWSLETTER & WEBSITE?
WHY NEWSLETTER & WEBSITE?
Document and promote
current events
Inform with educational materials
Provide visitors with “take-home”
value
IMPORTANT FEATURES
IMPORTANT FEATURES
Content Readability Visual impact
FREETOASTHOST.ORG
FREETOASTHOST.ORG
A free Web-hosting service for clubs! Use it tocreate and maintain a
professional-looking Web site. No Web-site design experience necessary.
KEEP IN TOUCH…
KEEP IN TOUCH…
Be aware of area and district
events
Attend whenever possible
Promote the benefits of
Toastmasters
STANDARDS AT THE MEETING
STANDARDS AT THE MEETING
Announce upcoming events and programs
Ask for website and newsletter contributions
Greet members and guests
CASE STUDY
CASE STUDY
INCREASE THE EFFECTIVENESS OF YOUR NEWSLETTER
You have sent several requests to your members for their contribution towards the Newsletter. Two weeks have passed, and not a single member responded to your request.
As a vice president public relations, what would you do to increase the likelihood of your requests being responded.
QUESTIONS?
CLUB OFFICERS TRAINING 2009
Division H, District 79
ACB AL Abdul Lateef
July 24, 2009
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