click to edit master subtitle style 5/25/10 social media and marketing presented by: veronica noone...

Click to edit Master subtitle style

5/25/10

Social Media and Marketing

Presented By:Veronica Noone

RoniNoone.com@RonisWeigh

5/25/10

AgendaDefine Social Media?

Popular Social Media Channels

6 Questions to ask when building a Social Media Marketing Strategy.

More on the popular channels

Companies using Social Media

Things to ponder

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Question....

How would YOU define Social Media?

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What does Social Media and Ice Cream have in common?....

http://www.youtube.com/watch?v=MpIOClX1jPE

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Social Media Key PointsSocial

enjoying life in communities or organized groups

Media an instrument of communication traditionally one-way.

Social Media gives you (or your users) the ability

to communicate too.

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Question....

Who are the big players?

The popular social media channels available today.

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6 Questions when building a Social Media Marketing StrategyWhy?

Who?

What?

How?

With What?

Is it Working?

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Why?

The biggest MOST important question ever.

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Who?You Audience!Listen and Observe potential

customers. how does YOUR audience

communicate/interact online? Which social networks do they

engage? What are their goals? 

Be a Lurker!

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What?

What are your objectives? Do you want to sell more widgets? Build your brand? Get feedback from customers?

Consider both the goals of the company as well as your audience.

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How?

You know the who and the what now we to map it to the how and with what?

You need a Strategic plan What approaches will you take to

meet the needs/desires/interests of your audience while meeting your own

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How? Cont'd

Connecting social media marketing tactics and technologies should be based on your who and what.

Blogging

Microblogging

Social Networks

Video

Forums Blogger

sponsorships There are many

to consider.

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With What?What specific tools will you use?

Again, based on the who and the what.

Wordpress

Blogger

Twitter

Facebook

linkedIn YouTube Again, there are

many to consider.

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Is it Working?

How will you measure success according to your goals?

◦ When will you take benchmark measurements?

◦ How frequently will you evaluate efforts?

◦ Will there be success metric?

◦ Will you share your success with you online users?

◦ Sometimes results are intangible.

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Currently Popular Twitter

Facebook

Blogs (Wordpress vs. Blogger vs. MoveableType vs Whatever)

Tumblr

YouTube

Flickr

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Let's Take a look...

at some companies rocking the social media.

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POM pomwonderful.com

Online community Engage bloggers who meet their

demographic Active in on twitter

@pomonline Facebook Fan Page

facebook.com/pomwonderful Even linkedIn

www.linkedin.com/companies/10912

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Absolut Vodka absolut.com

Strong Presence on YouTube youtube.com/ABSOLUTworld

Not on twitter that I can find Inactive/user created Facebook Fan Page

facebook.com/moje.stranky

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Best Buy bestbuy.com

Strong Twitter presence

@twelpforce

@BestBuy

http://www.bbyfeed.com/

http://techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-with-twelpforce/

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Things to ponder

Marketing on the social web is about giving to get

Listen as much as you talk Respond quickly... users like real

time There is no “right” way. Transparency, Transparency,

Transparency,

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References/Resources

For a list of references and resources visit my blog...

SkinnyMinnyMedia.com