click to edit master subtitle style 5/25/10 social media and marketing presented by: veronica noone...
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Click to edit Master subtitle style
5/25/10
Social Media and Marketing
Presented By:Veronica Noone
RoniNoone.com@RonisWeigh
5/25/10
AgendaDefine Social Media?
Popular Social Media Channels
6 Questions to ask when building a Social Media Marketing Strategy.
More on the popular channels
Companies using Social Media
Things to ponder
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Question....
How would YOU define Social Media?
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What does Social Media and Ice Cream have in common?....
http://www.youtube.com/watch?v=MpIOClX1jPE
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Social Media Key PointsSocial
enjoying life in communities or organized groups
Media an instrument of communication traditionally one-way.
Social Media gives you (or your users) the ability
to communicate too.
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Question....
Who are the big players?
The popular social media channels available today.
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6 Questions when building a Social Media Marketing StrategyWhy?
Who?
What?
How?
With What?
Is it Working?
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Why?
The biggest MOST important question ever.
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Who?You Audience!Listen and Observe potential
customers. how does YOUR audience
communicate/interact online? Which social networks do they
engage? What are their goals?
Be a Lurker!
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What?
What are your objectives? Do you want to sell more widgets? Build your brand? Get feedback from customers?
Consider both the goals of the company as well as your audience.
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How?
You know the who and the what now we to map it to the how and with what?
You need a Strategic plan What approaches will you take to
meet the needs/desires/interests of your audience while meeting your own
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How? Cont'd
Connecting social media marketing tactics and technologies should be based on your who and what.
Blogging
Microblogging
Social Networks
Video
Forums Blogger
sponsorships There are many
to consider.
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With What?What specific tools will you use?
Again, based on the who and the what.
Wordpress
Blogger
linkedIn YouTube Again, there are
many to consider.
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Is it Working?
How will you measure success according to your goals?
◦ When will you take benchmark measurements?
◦ How frequently will you evaluate efforts?
◦ Will there be success metric?
◦ Will you share your success with you online users?
◦ Sometimes results are intangible.
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Currently Popular Twitter
Blogs (Wordpress vs. Blogger vs. MoveableType vs Whatever)
Tumblr
YouTube
Flickr
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Let's Take a look...
at some companies rocking the social media.
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POM pomwonderful.com
Online community Engage bloggers who meet their
demographic Active in on twitter
@pomonline Facebook Fan Page
facebook.com/pomwonderful Even linkedIn
www.linkedin.com/companies/10912
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Absolut Vodka absolut.com
Strong Presence on YouTube youtube.com/ABSOLUTworld
Not on twitter that I can find Inactive/user created Facebook Fan Page
facebook.com/moje.stranky
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Best Buy bestbuy.com
Strong Twitter presence
@twelpforce
@BestBuy
http://www.bbyfeed.com/
http://techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-with-twelpforce/
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Things to ponder
Marketing on the social web is about giving to get
Listen as much as you talk Respond quickly... users like real
time There is no “right” way. Transparency, Transparency,
Transparency,
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References/Resources
For a list of references and resources visit my blog...
SkinnyMinnyMedia.com