click africa slides

Y N Y N

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SOMETHING JUST HAPPENED! WHERE SHOULD I POST IT?

Google + Foursquare Don’t Post It LinkedIn Facebook Twitter

Do you want anyone to

actually see it?

Is it business related?

Is it a personal matter?

Are you in a bar, restaurant

or airport?

Would you be in trouble if your boss found out?

Would you be in trouble if your

spouse found out?

Is it very boring?

Are you addicted to

likes?

Mike Said

brandStrategy.co.za

@mike_said_what

#brandstrategy

#clickafrica

Nick Nicolau

globalwrapps.co.za

@wrappalicious

#globalwrapps

#clickafrica

No graphs

No statistics

No mind numbing numbers

No academic theory

Simply a brutal account of

what has worked for US and

what hasn’t and how you can

avoid some of those

mistakes.

In marketing PERCEPTION is

more important than

REALITY. It does not matter

how good you are only how

good people THINK you are!

It’s hard work

It requires dedication

It is not THE SILVER BULLET

It levels the playing fields

The Four R’s Of Mobile

Regular

Remarkable

And of course there is a 5th

Respectful

The Four R’s Of Mobile

Relevant

Real

Why bother at all…

Location adds relevance and

personalization to advertising

and especially mobile

advertising!

Which results in considerably

higher click through and that

my fellow skeptics is the

WHY of mobile marketing.

Now let’s take a look at HOW

Mobile Location Based

Marketing (MLBM) should be

working…

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87

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So why isn’t it working…

YET?

Foursquare don’t get it

Merchants don’t get it

Users don’t get it

So why throw time, effort

and money at something that

nobody gets or uses

effectively?

That’s easy… ‘cause once

upon a time nobody got

Google, or Facebook, or

Twitter, or Mobile, or the

Automobile

We have the WHY, we have

the HOW and we need the

WHAT?

So WHAT works and WHAT

doesn’t?

A website

Facebook

Twitter

YouTube

FourSquare

For the foreseeable future,

there's little danger that

mobile will "cannibalize"

other media.

Ultimately, mobile is a

powerful complement to

other marketing, not a

substitute.

Mike Said

brandStrategy.co.za

@mike_said_what

#brandstrategyBrandstrategy.co.za/extras/downloads

Nick Nicolau

globalwrapps.co.za

@wrappalicious

#globalwrappsBrandstrategy.co.za/extras/downloads