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Post on 06-Dec-2014
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Generation FITGeneration FIT
Empowering Tomorrow’s Empowering Tomorrow’s Wellness Leaders TodayWellness Leaders Today
Complex patterns and trends Complex patterns and trends in health and health behavior in health and health behavior
School day is sedentary timeSchool day is sedentary time
Leisure time isn’t ACTIVE timeLeisure time isn’t ACTIVE time
Nutrition and portion awareness lackingNutrition and portion awareness lacking
““Experts” are perplexedExperts” are perplexed
Youth CultureYouth Culture
Digital, Powerful and Digital, Powerful and Influential Influential
Screen TimeScreen Time For ages 7-18 averages 9 hours per For ages 7-18 averages 9 hours per
dayday
AwarenessAwarenessSCHOOLS, PARENTS and SCHOOLS, PARENTS and
EDUCATORS….EDUCATORS….
INTELLECTUALLY recognize the value INTELLECTUALLY recognize the value of fitness, health and well-being to of fitness, health and well-being to the learning equation…. butthe learning equation…. but
A Sobering FACTA Sobering FACT
Standardized test scores take priorityStandardized test scores take priority
above the overweight/fitness crisisabove the overweight/fitness crisis
AWARENESSAWARENESSNo need for No need for either either / / oror
Youth-Led Fitness SolutionYouth-Led Fitness Solution
How Is Generation FIT A Key to How Is Generation FIT A Key to Opening Doors?Opening Doors?
We target the most We target the most expensive studentsexpensive students
We make dramatic We make dramatic academic impactacademic impact
We demonstrate easy-We demonstrate easy-delivery of delivery of exergameexergame technologytechnology
Fitness/Wellness/Fitness/Wellness/Social benefits are a Social benefits are a bonusbonus
Students Lead and Manage Students Lead and Manage the Program Right In the the Program Right In the
ClassroomClassroom Peer MentoringPeer Mentoring TeamworkTeamwork Social SkillsSocial Skills CollaborationCollaboration LeadershipLeadership ConfidenceConfidence Brain TrainingBrain TrainingCommunicationCommunicationCommunity OutreachCommunity Outreach
Peer MentoringPeer Mentoring TeamworkTeamwork Social SkillsSocial Skills CollaborationCollaboration LeadershipLeadership ConfidenceConfidence
Brain Brain TrainingTraining
Generation FIT- Brainy Generation FIT- Brainy StuffStuff
ExerLearningExerLearning
http://http://exerlearning.blogspot.comexerlearning.blogspot.com
The reality….
If kids sense “It’s good for you” we have an uphill battle
The reality….
If kids sense “We’re leaders and this is OURS” we have possibility
The reality….
Recent brain research conclusively connects learning and academic
success with exercise, cardio, fitness and physical activity BEFORE
a cognitive task
Gen FIT youth KNOW that and TEACH it to
peers, family and teachers
AWARENESSAWARENESSNo need for either/or when it comes to physical activity and the school dayNo need for either/or when it comes to physical activity and the school day
Generation FIT Delivers – Generation FIT Delivers –
FitnessFitness A Youth CultureA Youth Culture Healthy Healthy
“rebellion” “rebellion” Academic GoalsAcademic Goals
Society, CultureSociety, Culture
and PROFITand PROFIT
Youth Culture-Reach and Digital Skills:
http://www.youtube.com/watch?v=Fjj2tCslIlQ
Youth Culture-Reach and Digital Skills:
http://www.youtube.com/watch?v=Fjj2tCslIlQ
Advergames $12 BILLION in annual Junk Food – Sugary Cereal Marketing to age 4-14
““Food Culture”Food Culture”Unbeatable?Unbeatable?
Youth don’t want to be victimsYouth don’t want to be victims
Youth believe they “own” video Youth believe they “own” video
gamesgames
Youth don’t believe the “overweight Youth don’t believe the “overweight – health dilemma – health dilemma hypehype””
HYPE ? ? ?HYPE ? ? ?
Why have experts hit roadblocks?Why have experts hit roadblocks?
Can we really fight the culture: Can we really fight the culture: $12 $12 billion in ANNUAL junk food ads billion in ANNUAL junk food ads targeting the most vulnerable targeting the most vulnerable population – youth aged 4-14population – youth aged 4-14
Viral Marketing – Stealth Viral Marketing – Stealth ImpactImpact
TrendsettersTrendsetters Generating BuzzGenerating Buzz Connecting with “digitari”Connecting with “digitari” Elite and casual gamersElite and casual gamers Blogs – Collective IntelligenceBlogs – Collective Intelligence Rebellion against “the marketing Rebellion against “the marketing
machine”machine”
– – Stealth SolutionStealth Solution
The 1-5-0The 1-5-0 Beyond DDR: Beyond DDR:
Fads FadeFads Fade FootGamers: FootGamers:
Members OnlyMembers Only
Tap the Casual Game CultureTap the Casual Game Culture The casual game industry is a $ The casual game industry is a $ 2.25 billion2.25 billion a a
year market, currently growing by 20 per cent year market, currently growing by 20 per cent annually with growth estimated at a whopping 20 annually with growth estimated at a whopping 20 percent*percent*
More than 200 million people worldwide play More than 200 million people worldwide play casual games via the Internet. casual games via the Internet.
Last year the average time spent per week playing Last year the average time spent per week playing casual games increased 28 percent to casual games increased 28 percent to 5 HOURS5 HOURS
50% of casual gamers over age 50 play with a 50% of casual gamers over age 50 play with a younger family memberyounger family member
* 2007 market report released by the Casual Games Association
Reinvent computer timeReinvent computer time Reinvent CSAUAL GAMINGReinvent CSAUAL GAMING
We Can BEATWe Can BEAT:: Screens Screens
Sedentary-School Schedules Sedentary-School Schedules Advergaming Advergaming
andandJunk / Fast Food MarketingJunk / Fast Food Marketing
Beyond HFCS: Label Awareness vs Slick Beyond HFCS: Label Awareness vs Slick packagingpackaging
Tell a Story: GOMFTell a Story: GOMF
LISTEN to the kidsLISTEN to the kids
Empower Youth as Change AgentsEmpower Youth as Change Agents
New Culture: ExerGamers and FootGamersNew Culture: ExerGamers and FootGamers
Contact and ReferenceContact and Reference
http://exerlearning.blogspot.comhttp://exerlearning.blogspot.com www.generation-fit.comwww.generation-fit.com www.get-outta-my-face.comwww.get-outta-my-face.com info@generation-fit.cominfo@generation-fit.com Judy Shasek: 541-312-5133Judy Shasek: 541-312-5133
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